Consumer expectations for ecommerce personalization have been on the uptick. This is owing to the fact that, over the past decade or so, the trend toward personalization has become more prevalent in every digital industry.
Think about the last time you watched a show that Netflix recommended for you and absolutely loved it. What about when Amazon suggests products similar to others that you usually purchase?
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Since Google announced its Free Listings on Google Shopping initiative in May of 2020, competition on Google Shopping has increased – significantly.
To stand out in the crowd, Google merchants are always looking for creative ways to approach Google Shopping feed optimization. Because, by doing so, they often see increased sales conversions. So what exactly is Google Shopping optimization? You’re about to launch your ecommerce store. You’ve got your product, your website, and even your marketing strategy all ready to go.
But there’s one thing you haven’t fully considered, and it’s a big one: product pricing. We talk a lot about the importance of high-intent shoppers around here.
But that doesn’t mean loyal shoppers aren’t equally as valuable. Quite to the contrary, in fact: customer loyalty is the backbone of most businesses. What if we told you, as a small business owner, you already have access to a marketing super tool without realizing it?
It’s your email list, and it’s about time you start profiting from it. Like anything else, being organized is one of the keys to success.
As your online business grows, it’s important to take inventory of your company’s organizing habits. Customer service might not be the first topic to come to mind when brainstorming solutions to improve your ecommerce store’s sales conversion rate. But it should absolutely factor into every business owner’s equation.
Good customer service is one of the main drivers of customer attrition, i.e. the retainment of existing customers. And “it costs 5 to 25 times more to acquire a new customer than retain an existing one," according to a Bain study. As an ecommerce business owner, every dollar you spend you wonder: will this result in increased sales? Increased sales equal more profit for you, and profit is why you’re in business in the first place.
So what should you do if your ecommerce store is struggling to make sales? How can you position yourself to drive more traffic to your site and ensure you’re converting that traffic? You’ve come up with a great business idea. Now you need to decide how to bring that great idea to market.
Should you rent out a retail space and outfit it to suit your needs? Or put your capital toward creating a professional ecommerce website? Back in the day, trust in business was established primarily by word of mouth.
Friends and family members would recommend shops, restaurants and businesses, then you’d build your own trust on the foundation of a personal relationship with the shopkeeper. But in the globalized, digital economy, this is a much smaller reality. |