You’ve come up with a great business idea. Now you need to decide how to bring that great idea to market.
Should you rent out a retail space and outfit it to suit your needs? Or put your capital toward creating a professional ecommerce website?
Because so many of the benefits of ecommerce are plain to see, going online is a no-brainer for most, so it’s far more likely that you’ll go with the latter.
Online shopping is easier and more accessible to consumers than brick-and-mortar. But the advantages of ecommerce extend far beyond that.
Here are 7 benefits of ecommerce that your online store can profit from:
1. Low overhead
As an ecommerce store owner, you’ll avoid many of the overhead expenses that traditional retailers have to pay, such as:
And for those of you who are dropshipping or using the just-in-time method, it also means no inventory. How can you beat that?
The upfront cost advantages of ecommerce are self-evident. Although, there are still some unavoidable expenses.
Let’s go through the big ones:
2. Easy shopping & buying process for customers
The verdict is in: Today’s consumers love shopping online!
According to a 2021 Statista survey, customers appreciate the ability to shop at any time, the convenience of not having to travel, and the lower price tags that typically accompany purchasing products online. All of this works to your advantage.
You can rest assured that it will continue to do so. Ecommerce sales increased by 32% between Q4 of 2019 and Q4 of 2020. And by the end of 2021, ecommerce is predicted to clinch over 18% of the total retail market share.
That means building your store on an ecommerce model puts you ahead of the curve for future growth.
3. Affordable advertising & marketing
Marketing your ecommerce store online has never been easier and more affordable. In fact, for services, like Google Free Listings, it comes at no price at all.
Since May of 2020, listing your products on Google Shopping is completely free making their amazing benefits accessible to everyone.
There are ecommerce marketing agencies, like Kliken, that easily sync your store with Google’s platform so you can start profiting from your advertising and marketing efforts right away.
Kliken’s affordable ecommerce marketing services deliver fast results to customers. And we handle the onboarding process so that you can begin marketing your products to high-intent shoppers in a flash.
4. 24/7 sales
Unlike retail box stores, online businesses never close. As long as there’s internet, your website will be available for shoppers all over the world to shop at any hour.
So as an ecommerce store owner, you can literally make money in your sleep!
5. No selling limitations
Brick-and-mortar retail stores have obvious geographical limitations. Shoppers will usually only travel so far to purchase their goods and services.
But, owning an ecommerce store eliminates this obstacle entirely. There are virtually no limitations on who you can sell to. And if you decide to offer international shipping, anyone in the world can buy your products.
6. Search Engine Optimization
Using SEO-driven keywords will enable you to push your ecommerce store to the top of listings on search engines like Google.
Harnessing the power of a blog or other website-generated content, you can quickly drive high volumes of traffic to your ecommerce store in a way that brick-and-mortar retailers simply cannot.
7. Scale your business in no time
Unlike traditional retail, there are no limitations when it comes to scaling your ecommerce business. This is especially the case if you’re dropshipping or using the just-in-time inventory method.
If you’re not physically holding inventory in a retail store, adding more products to your catalog is simple. And you can also easily modify your advertising budget as needed.
Google Shopping powered by Kliken for your ecommerce store
The advantages of ecommerce are clear. But that doesn’t mean success in this domain is easy. To see the full benefits of ecommerce, a dynamic marketing plan is required.
That’s where Kliken comes in.
Whether you’re just starting out or you want to take your existing ecommerce business to the next level, Kliken is here to help.
We make the process of syncing your store with the Google Shopping & Ads platforms seamless. So you can start running Google Ads campaigns almost immediately — we'll deal with the onboarding headaches.
Regardless of your individual ecommerce marketing goals, Google Shopping & Ads powered by Kliken is here to help you meet them.
As the world’s #1 Shopping and Ads marketing platform, Kliken has helped over 1,000,000 small businesses worldwide grow their sales on Google and get a return of up to 7x their original ad spend. Its proven marketing solutions can help you to unleash the potential of your ecommerce business.
Learn more about how customers use Kliken to grow their businesses online here.
Author: Michael Arnold
Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.