Back in the day, trust in business was established primarily by word of mouth.
Friends and family members would recommend shops, restaurants and businesses, then you’d build your own trust on the foundation of a personal relationship with the shopkeeper.
But in the globalized, digital economy, this is a much smaller reality.
There’s no way for online shoppers to know who they’re buying from, or if those store owners conduct business ethically.
Why? Because the internet is a completely anonymous place. And scammers are everywhere.
So what can you do, as an ecommerce store owner, to distinguish your business as trustworthy? One simple and effective solution is to obtain trust badges.
Read on to learn more about what trust badges are, and the five types that your online store should have.
What are trust badges?
A trust seal or trust badge is an icon that can be placed on your website or store that establishes (you guessed it) trust with your prospective customers.
In theory, it means that a neutral and reliable third party has audited your business and determined you’re worthy of consumers’ trust.
Trust badges can be earned for nearly every reason — from ensuring secure checkout, to better business accreditations and money back guarantees.
But what’s in it for the business owner?
Why spend the time and money obtaining them?
It’s simple. Trust badges are reported to significantly reduce shopping cart abandonment.
A Baymard Survey conducted in 2019 indicates that roughly 17% of consumers will abandon their carts for the express reason of not trusting the site they’re shopping on.
The takeaway? Trust = sales.
Imagine 17% more sales conversions simply for adding a trust badge on your site. That’s a good business decision by any estimation.
Here are the top 5 trust badges you should consider obtaining for your ecommerce store:
Safe checkout guaranteed
Any website that captures or stores sensitive data should have a secure checkout badge.
Ecommerce store owners, we’re talking to you.
Having a safe checkout badge indicates that your website is protected with a secure sockets layer, better known as an SSL.
An SSL establishes an encrypted link between a web server and a browser, securing data that passes between them.
If that’s Greek to you, think of an SSL as an armored car transporting sensitive materials, like your customers’ credit card information, from one secure location to another.
With a prominently displayed safe checkout badge, shoppers visiting your site can be confident that any information they enter into it will be kept private and secure. The result for you and your business will be far more sales conversions.
Trustlock is a great resource for trust badges for your website, including the Safe Checkout Guaranteed badge.
Better Business Bureau (BBB) accredited
A Better Business Bureau (BBB) trust seal is widely recognized as an indicator of a reputable and trustworthy business.
Stores need to apply for a BBB accreditation, which means those that become accredited have met all standards and regulations.
Additionally, BBB accredited businesses are featured in a customized profile on the Better Business Bureau site, garnering them even more exposure.
A BBB trust seal is well worth any hurdles required to obtain it.
Free shipping badge
As an ecommerce store owner, you probably already know the huge value that offering free shipping brings to your business.
But in case you missed it, 93% of online shoppers said they’re likely to buy more products if free shipping is a factor.
So if you already offer this amazing feature, why not shamelessly self promote it with a free shipping badge?
A prominently displayed free shipping badge can entice customers to make a purchase long before starting a shopping cart.
Google Customer Reviews trust badge
A Google Customer Reviews trust badge can make a great addition to your website, especially if you're marketing your products with Google Shopping & Ads.
Quite simply, this trust seal displays your customer ratings and links to your customer reviews landing page.
As you likely are aware of the importance of customer reviews in the consumer buying process, this trust seal is a great way to legitimize your business and get more conversions quickly.
And obtaining a Google Customer Reviews trust badge couldn't be easier. Simply accept the Google Customer Reviews agreement and then place a copy of the badge on your site.
Money back guarantee
Offering guarantees, like satisfaction or your money back, is a time-tested method for gaining the trust of consumers. Business owners have been using this one long before the word ecommerce was added to the dictionary.
A 100% money back trust badge indicates that you have confidence in your products. Seeing this type of trust seal immediately expresses good faith to your shoppers.
Knowing that they can get their money back will encourage them to pull the trigger on making an impulse purchase.
And if you like the Money Back Guarantee and the Free Shipping Badges, we found them at Convertful. And they are free to use too!
Build trust in your marketing strategy powered by Kliken
Building trust with your customers is crucial for the success of your brand and doing so will ensure that your marketing efforts go that much further.
So whether you’re just starting out or you want to take your existing ecommerce business to the next level, Kliken is here to help.
We make the process of syncing your store with the Google Shopping & Ads platforms seamless. So you can start running Google Ads campaigns almost immediately — we'll deal with the onboarding headaches.
Regardless of your individual ecommerce advertising goals, Google Shopping & Ads powered by Kliken is here to help you meet them.
As the world’s #1 Shopping and Ads marketing platform, Kliken has helped over 1,000,000 small businesses worldwide grow their sales on Google and get a return of up to 7x their original ad spend. Its proven marketing solutions can help you to unleash the potential of your ecommerce business.
Learn more about how customers use Kliken to grow their businesses online here.
Author: Michael Arnold
Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.