Consumer expectations for ecommerce personalization have been on the uptick. This is owing to the fact that, over the past decade or so, the trend toward personalization has become more prevalent in every digital industry.
Think about the last time you watched a show that Netflix recommended for you and absolutely loved it.
What about when Amazon suggests products similar to others that you usually purchase?
Most likely, this type of suggestion actually improved your customer experience with the digital retail giant.
That’s because consumers appreciate personalization and want companies to understand their interests. In this article, we’ll give you some tips for better customization in ecommerce, which can lead to an optimal ecommerce customer experience for shoppers on your site.
What is ecommerce personalization?
Personalization in business goes beyond simply understanding your customers’ wants and needs; it means getting to the core of their interests and beliefs.
And it’s no longer just an added value. Personalization is becoming an expectation of most modern consumers. It’s baked into the overall ecommerce customer experience.
According to a Segment study, 71% of customers feel frustrated when their shopping experience is impersonal. Accenture reports that 91% of shoppers say they’re more likely to shop with brands that provide relevant recommendations (TWEET THIS).
And, according to research by McKinsey, “non-personalized communications pose a business risk in low-loyalty environments.”
So, what exactly is ecommerce personalization?
In the ecommerce space, personalization means understanding the profile of visitors to your site and how best to engage with them on an individual basis.
As you’ve seen, study after study shows that treating each visitor as a person, and not a number, will earn you their repeat business.
Now, what are some ways you can personalize your ecommerce customer experience? Here are 5 tips for improving your ecommerce personalization.
Tip 1: Personalize your email marketing campaigns
It may sound simple, but personalizing your email marketing campaigns can make a radical difference for your customers.
The fact of the matter is that people respond well to their names. And one of the best ways to make your customers feel like they’re not just another number is to address any communications to them personally. Adding their first name to the salutation line of an email is an easy way to do this.
Even better, drop them a line on their birthday or the anniversary of when they made their first purchase!
After all, studies have shown that emails addressed to an individual by name are 26% more likely to be opened. Being recognized as an individual feels good and can push people from being curious about your brand to becoming loyal customers.
Tip 2: Personalize ecommerce customer experience by location
Showing your website’s visitors information that is relevant to their location improves their overall customer experience.
This could be as simple as listing your products in the currency of their country. For example, if a shopper from France stumbles upon your store, they should be able to view your prices in euros.
On that note, if what you sell is limited to only certain geographical regions, make sure you only advertise your products in those areas.
Tip 3: Offer product recommendations to your repeat customers
Like Amazon, you can offer product recommendations to your store’s visitors. With plugins like Product Recommendations, WooCommerce store owners have the ability to offer upsells, “frequently purchased together,” suggestions, and more.
The smart technology used by Product Recommendations, and plugins like it, make for a personalized buying experience. Additionally, these plugins often come with analytics so you can assess their impact in real-time.
Tip 4: Special promotions
Spoil your most loyal customers with special offers and VIP shopping experiences. Doing this can pay dividends.
Better yet, try implementing a personalized loyalty program just for your best customers. With so many options for programs out there, @jumper.ai breaks down some of the best ones in their article on Medium.
Tip 5: Offer your website’s content in multiple languages
By offering a tab with a dropdown of languages, you’ll make the ecommerce customer experience of your site’s foreign visitors that much better. This is especially true for those of you with a global reach. After all, only about 25% of internet users worldwide speak English.
Being able to access your site’s content in their native tongue makes your brand seem familiar. Plus, websites that are available in multiple languages have been shown to boost web traffic. Ecommerce guru, Neil Patel, experienced a 47% increase in website traffic after he translated his site into 82 languages.
Some excellent user-friendly multilingual plugins for WordPress are TranslatePress and Weglot.
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Implementing some of these tips for optimal ecommerce personalization is something that you can start today. Better yet, if you also want to flood your website with the internet’s best shoppers, consider partnering with Kliken
Whether you’re just starting out or you’re trying to take your existing ecommerce business to the next level, Kliken makes the process of syncing your store with the Google Shopping & Ads platforms seamless. So you can start running Google Smart Shopping campaigns almost immediately — we'll deal with the onboarding headaches
As the world’s #1 Shopping and Ads marketing platform, Kliken has helped over 1,000,000 small businesses worldwide grow their sales on Google and get a return of up to 7x their original ad spend. Its proven marketing solutions can help you to unleash the potential of your ecommerce business.
Learn more about how customers use Kliken to grow their businesses online here.
Author: Michael Arnold
Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.