 Part 1: Tips for writing a great mission statement for your ecommerce storeAs a budding ecommerce entrepreneur, you’ve got a million things to do. And while thinking about a mission statement for your company probably isn’t at the top of your list, it should be. Before you can entice people to buy from or hire you, you need to know exactly what you stand for.
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 Long-term success in ecommerce relies heavily on a robust sales funnel.
Effectively building that funnel means you’ll be able to turn the “just browsing” folks who show up on your website into loyal customers and brand advocates.  If you’ve ever run paid online advertising, you’ve probably heard of Google Dynamic Search Ads.
While Google Dynamic Search Ads are a great product, we’re going to tell you why leveraging Kliken’s Customized Search Ads might be better suited for the needs of your small ecommerce business. Undoubtedly, your next question is: How do Kliken’s customized Search Ads outperform Google’s Dynamic Search Ads? Advice for professionals ditching Corporate America for full-time ecommerce If you’ve been paying attention over the last few years, you probably noticed a trend between workers and employers. It’s been appropriately named The Great Resignation and is largely driven by professionals quitting their day jobs in droves to start on themselves instead.
One of the main motivations behind workers quitting Corporate America is to regain control of their lives by starting their own online businesses or passion projects. But why is this happening?  Ecommerce is the business of selling products online.
Operating an ecommerce store is a great way for you to help people get the products they need efficiently — and make a lot of money in the process.  Part 2: Tips for writing a great 'About Us' page for your ecommerce storeYour ‘About’ section on your company’s website serves as a shining opportunity to pitch your brand and more importantly you. This page, though small as it may be, is a marketing tool in its own right. If someone is reading your company’s ‘About’ page it means they’re interested enough in your products or services to spend time on your website. And more importantly they are far enough down the sales funnel that they want to learn who they are about to do business with in order to get to the decision phase.  E-commerce is booming, and the trend shows no indication of slowing down.
In fact, the trends indicate that there is a high degree of certainty that it’s going to overtake traditional retail in the future.  The online shopping industry is exciting and fast-moving, and ecommerce for beginners can be extremely alluring. There are countless opportunities in ecommerce – and everyone wants to get a piece of the pie. Because of the nearly unlimited opportunities, newcomers are often so excited to get their store up and running that they easily forget some key first steps.
 Hype. Buzz. Razzmatazz.
Whatever you choose to call it, having that inexplicable thing is essential for any product or brand to be a hit. As an ecommerce store owner, one of your main concerns before launching a new product should be how you can build product hype and brand hype around it.  It doesn’t matter how great your ads are or how beautiful your website is. The truth is, your marketing efforts simply won’t work if they aren’t directed at the right target market.
That’s why deciding who your target market is and making a marketing plan around them early on is crucial. |
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