Is your e-commerce store built on the Wix platform? If so, you should partner with Kliken for your ads marketing solutions.
Here’s why: Kliken will enable you to integrate your website with Google Shopping — a feature that isn’t currently supported through Wix Stores alone.
Google Shopping by Kliken for your Wix Store will unleash a pool of high-intent shoppers on your e-commerce business. The result? Increased traffic, more sales, and higher revenue for your e-commerce business.
In case you’re unfamiliar with all the amazing benefits of Google Shopping, click here for an in-depth review. Otherwise, scroll on for the reader’s digest version.
In a sentence, Google Shopping is the must-have platform for e-commerce businesses that want to connect with Google shoppers who are likely to buy their products.
So, are you ready to learn more about marketing your Wix Store on Google Shopping with Kliken?
Let’s get started!
What Is Google Shopping?
To understand the impact of Google Shopping, just think about the number of Google searches that take place every day: 3.5 billion, to be exact. That’s more than any other search engine on the planet. Also consider the fact that 93% of online experiences — that includes shopping experiences — begin on a search engine, usually Google.
Now imagine sifting through all of Google’s daily users and directly marketing to the ones who are searching for the products your Wix Store sells. That’s the power of Google Shopping.
Essentially, it funnels qualified customers to your shop.
Even better, it’s free!
Google unveiled its Free Listings service back in Spring 2020 at the height of the pandemic. Since then, e-commerce businesses have continued to profit from this amazing offering at no cost.
Wix Google Free Listings by Kliken unleashes all the benefits Google Shopping has to offer your e-commerce store. With Kliken, you can grow your business on Google and manage all your marketing efforts in one place.
Kliken is equipped to sync your Wix website with the Google Shopping and Ads platforms. It’s no wonder that it has the highest-rated Wix extension out there, with over 200,000 installs to date.
How It Works: Google Product Listings and Smart Shopping Campaigns
To get started with Wix Google Free Listings, you’ll first need to register your business as a Google Merchant Center account. When you partner with Kliken, this process will be handled for you, making your setup process that much easier.
Once your Merchant Center account is approved and you’ve “opted-in” to Free Listings, you’ll need to submit your product listings.
This basically means that whatever products you sell on your Wix Store, you’ll also list for sale on your Google Shopping account. You’ll even be able to choose which products you want to list on Google Shopping. Kliken will take you through the process step-by-step. And if you have any questions, the Support Team is always ready and happy to help.
After Google approves your products and they are live, you can really start benefiting from the power of Google Shopping.
And because your products are already approved by Google, you’ll be able to launch Smart Shopping campaigns even faster. These will “put your products in front of the shoppers who are looking for what you offer,” according to Google. This means the right shopper at the right time will see your products as Product Shopping ads, local inventory ads, and display ads, and as dynamic retargeting ads across Google’s most popular platforms that include Google Search Network, Display Network, YouTube, and Gmail.
According to Google, “advertisers who use Smart Shopping Campaigns drove over 20% more conversion value at similar cost” to those who chose to not run paid campaigns.
Not only does a Google Smart Shopping Campaign help to drive traffic to your store, it can also help you track your analytics. Google Merchants that enlist in this offering are given up-to-date product performance insights and market trends. It will even tell you which types of products are popular in the marketplace and which aren’t so that you can optimize conversions.
Google Smart Shopping Campaign Extras
Aside from ads optimization, automatic bidding, and easy integration, Wix Google Shopping Campaigns also offer these additional benefits:
Like the tag, the local feature displays your Wix Store’s brand and product front and center, giving the shopper all necessary information.
The Difficulties of Google Shopping & How Kliken Can Help
It all sounds pretty straightforward, doesn’t it?
The reality is that getting set up on Google Shopping rarely goes without hiccups. Many merchants run into roadblocks along the way.
Fortunately, Kliken is here to help guide you along the way and make the process of getting your products listed on Google Shopping and Google Smart Shopping Campaigns easy. In addition to actually connecting your Wix Store with Google Shopping, Kliken will manage the onboarding process and consolidate all of your marketing efforts onto one user-friendly dashboard.
So what are some of the common difficulties merchants experience when attempting to tackle Google Shopping without Kliken?
Wix Google Ads and Google Free Listings become easy to navigate with Kliken. Its marketing solutions include helping online retailers with guided onboarding, smart product feed creation, automated conversion tracking, and the ability to run both Free Listings and Smart Shopping campaigns on a single platform. We’ll get into more detail on each of these solutions in the next section.
Why Kliken for Wix Google Shopping and Wix Google Ads?
We’ve outlined some common difficulties Wix merchants have when trying to run a Google Smart Shopping campaign without Kliken. Here are more details on Kliken’s solutions:
What Are Current Kliken Customers Saying?
Kliken powers Google Shopping for tens of thousands of Wix Stores.
And with over 200,000 installs of Kliken’s Wix App, the product really speaks for itself. But it doesn’t have to — thousands of happy customers from around the world have expressed their satisfaction with Kliken for Wix Google Shopping and Wix Google Ads in online testimonials. Here are just a few recent ones:
Wix Google Ads user, Tony, said “everything was easy to set up and get some traffic coming to your website fast,” about his experience starting out with Kliken.
Another user, Dapark196nlb, said “I love this app so far! I’m a person with very little tech savvy and I was very pleased with this user-friendly way to make an Ad campaign.”
As the highest-rated Wix App, with an average of 4.6 stars from nearly 500 reviewers, Kliken for Wix Google Shopping and Ads users frequently describe their experience as “smooth,” “easy to use,” and even “spectacular.” See for yourself on Kliken’s Wix App Market page.
As you’ll see, partnering with Kliken was a small price to pay for the resulting increase in traffic and conversions their Wix Stores needed.
Ready to Start Marketing your Wix Store on Google Shopping with Kliken?
The marketing experts at Kliken understand that more traffic = more leads = more sales.
Does your Wix website need an increase in traffic from the right shoppers? You can get started with Kliken right now by signing up under the Wix icon.
But in case you need some more convincing, let’s review the advantages of using Kliken to connect your Wix website with Google Shopping:
As the world’s #1 Shopping and Ads marketing platform, Kliken has helped over 1,000,000 small businesses worldwide grow their sales on Google. It's a proven marketing solution and can help you to unleash the potential of your Wix Store. Partnering with Kliken will result in more traffic, more leads, and more sales for your business.
Click here to get started today!
As you likely already know, Google Shopping is a must-have tool for retailers who want to optimize their sales.
The service delivers by advertising your products to high intent, low funnel users from its more than 3.5 billion searches per day. In other words, it gets your products seen by a targeted audience of users who are very likely to buy them.
So, naturally, Google Shopping Ads outperform simple Google Search Ads by a long shot.
But in order to use the Shopping campaigns feature, you first need to be set up on Google Merchant Center. And under the umbrella of your Merchant account are two important items that will be addressed in this article, both of which can have a major impact on your business: Google Free Product Listings and Merchant Center product reviews.
According to Google, the new Free Product Listings feature produces a “significant increase in user engagement, with both clicks and impressions up substantially for merchants.” And as of June 2020, most listings on Google’s U.S. Shopping tab now fall under that category — a huge win for retailers because, as this feature’s name implies, it allows them to generate sales without having to spend any money.
The success of these free listings, however, depends heavily on their Merchant Center product reviews.
After your products meet Google’s requirements and are listed, their details, such as availability, cost and reviews, show in free listings. As such, Merchant Center product reviews are vital to the success of your business! Quality product reviews (or lack thereof) make (or break) Google Shopping campaigns. In fact, the data shows that reviews are the difference between a sale and an abandoned cart.
You can get your products in front of the right eyes; but if the reviews aren’t there, the sales won’t happen. In this way, Merchant Center product reviews are absolutely critical for improving sales conversions.
Kliken can help you unleash your Google Shopping store’s potential by significantly increasing its traffic with fully automated product reviews solutions.
Read on to learn more about Google Merchant product reviews, Google Free Listings, and how they impact your e-commerce business.
Google Shopping Merchant Center product reviews with Kliken
Before you make a purchase — be it a product, a service, or even your breakfast — you first check the reviews.
Pictures are great, but nothing can sell a product quite like what previous buyers had to say about their experience with it. Negative reviews are one thing. But too few of them, or a lack of reviews altogether, will harm sales conversions just as much.
Enter Kliken, the ads marketing platform that seamlessly integrates product reviews with the rest of your store.
Here’s how Kliken’s Merchant Center product reviews solutions can expand, enhance, and enable your Google Shopping experience:
These services are proven to benefit any retailer, new or existing, using Google Shopping.
That means whether you already have a store or you’re just starting out, choosing to optimize your Merchant Center product reviews with Kliken will result in increased traffic and more sales.
Kliken’s Merchant Center product reviews integration will distinguish your products from the rest of the pack. And this is more important now than ever, as that pack is growing larger by the day thanks to Google Free Listings.
How do Google Free Listings work?
They say nothing in life is free. Well, Google’s new Free Listings feature is challenging that.
Prior to June 2020, Google Shopping Ads were paid-only. But because of the pandemic, the tech giant has accelerated its free listings program that was planned to have been rolled out over the years to come.
So, is it really free? If so, what’s the catch?
At least for now, there isn’t one! As long as merchants meet Google’s qualifications, they can profit from this incredible resource at no cost to their business.
To be considered a qualified merchant, retailers in eligible countries need to:
Product Feeds can be submitted through Google Merchant Center, which makes the process simple. Although, getting them right is critical to the success of your future Google Shopping campaigns. That’s because each individual merchant’s product feed is aggregated into one massive Google data feed, which is basically an inventory of every available product that shoppers can select from. We’ll return to this important topic in more detail in the next section.
In addition to meeting the above outlined criteria, retailers need to agree to Google’s policies and restricted sale items, which include, among other things, illegal substances, firearms, and the like.
So, as you can see, the qualifications are very attainable for most merchants. And while this feature is available, every retailer should be jumping at this opportunity.
Now let’s expand on Google Merchant product feeds, an important component of Google Free Listings for retailers.
Google Merchant product feeds for Free Listings
Say a Google user needs socks. But not just any socks — furry red socks, to be exact.
That user will open the Google Shopping tab and type the keywords “furry red socks” into its search bar. It’s then Google’s job to best match the products in its data feed with that user’s keywords.
This is where you, as a retailer, come in with your store’s product feed.
If the shopper’s keywords are one in the same as the attributes, or descriptive details, that are listed alongside your products in the product feed you submitted to Google, then Google will match your products with this shopper’s search query. That’s why accurate product feeds are critical to the success of your business.
To have impactful Google Shopping campaigns, you need to make sure you're properly defining the attributes of the products listed in your product feed. In general, “the more information you include on them, the better your results will be on the Free Listings Google Shopping tab,” says Stefano Cazzulani, a Product Manager at Google.
Therefore, if you sell fuzzy red socks and you properly list their attributes in your product feed, shoppers searching for these types of items are more likely to be matched with your products.
This is called relevance, which is the foundation of the Google Shopping experience. The whole purpose of the Google Merchant product feed is to ensure that shoppers are matched with products that are relevant to them. When high intent shoppers are shown relevant products, sales conversions are the result.
Data Criteria for products on Google Free Listings
In addition to listing product attributes, Google requires that the following data be defined for each entry in a merchant’s product feed:
While some data points are more important than others, Google takes all of them into consideration when determining your product’s relevance to a shopper. Ultimately, the quality of your product feed will be the key to ensuring your products are matched with the right shoppers.
How Product review gathering optimizes Google Free Listings for your store
So that’s Google Free Listings in a nutshell.
Simply put, it’s an excellent resource for getting your products in front of prospective buyers at no cost to your business. Even better, the requirements are simple and the barriers to entry are few.
But despite this feature being beneficial in its own right, just opting in isn’t enough. Your store won’t see the profits of Google Free Listings without a product reviews strategy.
To reiterate, reviews are the single most important aspect of your product’s listing. The right picture and price can entice shoppers, but neither are enough to get them to pull the trigger on making a purchase.
That’s where reviews come in.
Product reviews build trust with prospective buyers. They offer that final confidence booster to assure them that your product is actually what it claims to be.
This should be intuitive to anyone who has ever made an online purchase: the more positive reviews the product you’re searching has, the more confident you become in your decision to buy it. Products with few or no reviews come across as sketchy at best.
But you don’t need to rely solely on your own personal online shopping experience to understand this. The enormous impact reviews have on buying behavior is supported by data science as well.
The presence of online product reviews increases a product’s conversion rate by more than 270%, according to Northwestern University's Spiegel Research Center. Additionally, 81% of U.S. customers say they’ll pay more for a product with reviews; and 90% say they’re the most important part of the purchase decision.
Google understands this reality and has established its product review entry requirements for free listings accordingly. Only stores with at least 50 cumulative product reviews can have their ratings displayed in Google Free Listings. Product ratings are shown in the Google Shopping tab beneath each product’s image. They’re depicted as five stars, with five being the highest rating and one being the lowest.
Products that do not meet the 50-review minimum threshold appear in search results without any stars.
This can be a problem for merchants who are just starting out on Google Shopping. Even if your products have reviews on other platforms, Google won’t allow you to import them independently. Partnering with Kliken eliminates this issue altogether.
When Kliken integrates with your store, Google allows for the import of reviews from external sources. In this way, merchants that are new to Google Shopping but have an existing presence on other platforms can avoid the opportunity cost of a lengthy review collection period and the lost traffic and conversions that come along with it.
Additionally, Kliken will manage communications with your customers. Each customer will receive a request to leave a review after making a purchase, not just the few who choose to “opt-in.” Kliken will also use your company’s branding and language, which bolsters the legitimacy of your store and makes for a better customer experience. The result is more frequent positive reviews that will quickly get your store over the 50-review threshold in no time.
In a sentence, Kliken’s fully-automated product review gathering solutions collect as many reviews for your store as possible in the shortest timeframe all while optimizing your customers’ experience.
Automate Google Merchant product reviews and increase traffic to your store with Kliken
We’ve discussed here the amazing benefits that Google Free Listings provides to retailers. But to really profit from them, merchants need to make a plan for handling their Google Merchant product reviews. This is one of the ways in which Kliken can help.
The experts at Kliken understand the value that product review automation delivers for Google Shopping merchants.
It's safe to say that more reviews leads to increased customer traffic and greater trust, which equates to more sales and the growth of your business. This is the principle that guides Kliken’s Google Merchant product reviews solutions.
That being said, let’s recap what we’ve covered in this article on the topics of Google Free Listings and Google Merchant product reviews in five bullet points:
As the world’s #1 Shopping and Ads marketing platform, Kliken has helped over 1,000,000 small businesses worldwide grow their sales on Google. Its proven marketing solutions can help you to unleash the potential of your e-commerce business. Partnering with Kliken will result in more traffic, more leads, and more sales for your Google Shopping store.
Learn more about how customers use Kliken to grow their businesses online here.