In the ever-evolving landscape of digital marketing, two trends have emerged as game-changers in 2024: AI-powered advertising and privacy-first strategies.
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For many small business owners, the dream of thriving in today's competitive digital landscape often clashes with the reality of marketing complexities and budget constraints. Maximizing sales is not just about having a great product or service but also effectively navigating through common pitfalls that can hinder growth. 
With countless competitors vying for consumers' attention, it's crucial for entrepreneurs to adopt savvy strategies to stand out from the crowd and attract leads that convert into sales.  In the vast realm of digital marketing, advertisers are presented with two distinct approaches: Open Web advertising and walled garden advertising. Each has its merits and drawbacks, influencing how brands connect with their target audience. Let's dive into the key differences between the two to help you make informed decisions for your marketing strategy.  The world of marketing is constantly changing, whether it’s due to changing regulations, new technology, privacy concerns or something else. The good news is that Kliken’s team has always kept these changes top of mind while we build and refine our product.
Consumer privacy has been a topic of conversation for nearly a decade, especially as targeting technology becomes more adept at narrowing in on potential advertising customers. So how does that balance work? How do you respect consumer privacy while also providing targeted marketing that is of value to the advertiser? Kliken has an answer. Tracking cookies are scheduled to be deprecated by the end of 2024 - giving consumers a sigh of relief while leaving advertisers worried about how that impacts online advertising. The good news is that with cookieless tracking and contextual targeting - features that have been rolled out with our release of Kliken Ads - we can satisfy both groups. Privacy-centric advertising that delivers results. Cookieless advertising provides a solution by allowing marketers to reach their target audience while respecting privacy preferences. By leveraging alternative identifiers, like UID2 and advanced technologies such as contextual targeting and machine learning algorithms, cookieless advertising empowers businesses to deliver relevant and personalized experiences to consumers without relying on invasive tracking mechanisms. Kliken takes consumer privacy very seriously and we are big proponents of high-quality privacy-centric advertising. We built our proprietary platform, Kliken Ads, with cookieless advertising in mind and use UID2 alongside contextual targeting to provide relevance and indicate purchase intent without being intrusive. What is Generative AI?
Image and video capture from Dall-e
Generative AI, in simple terms, refers to a type of artificial intelligence technology that can create new and original content, such as images, videos, or text, on its own. It's like having a computer program that can think creatively and come up with new ideas, just like a human would. 
One of the first steps you take in ecommerce is to purchase a domain name. But if you have no experience with building websites or selling online, this sound daunting. In reality, getting a domain is a breeze. But choosing a name is not quite as straightforward as you may think. In this article, we’ll walk you through everything you need to know about website domains and hosting. 
If the thought of trying to understand, incorporate and use AI for an ecommerce store sounds a bit daunting, you're in the right place - we’ve developed a list of 3 simple, actionable ways you can incorporate AI into your ecommerce business. 
E-commerce businesses are on the rise, and with technology and resources at our fingertips, they are relatively easy to setup. However, not many people talk about the legal side of e-commerce, and e-commerce laws are vital to the success of new business owners. 
Ah, burnout. That feeling of being completely overwhelmed and exhausted, both mentally and physically. You may have been there at some point or another. |
