Learn about internet usage statistics in 2022.
Spoiler alert: Things are looking good for the online retail and ecommerce space.
We’re going to talk about the numbers behind the internet. More specifically, we’ll review internet use statistics in 2022 and the direction of online retail and consumer behavior in the ecommerce space.
In a 1995 interview, David Letterman famously asked Bill Gates: “What about this internet thing? Do you know anything about that?”
He then went on to say, “What the heck is that anyway?”
If you’re of a certain age, you might even remember wondering this yourself. Today, the idea of asking such a question would be ludicrous. For Gen Z’ers – those born after 1997 – it’s probably unthinkable.
The internet has completely transformed the way we communicate, learn, and conduct business. Our smartphones are practically extensions of our bodies. And the internet is part and parcel of daily life. It has created entirely new industries, such as ecommerce. And it’s opened the floodgates of economic opportunity for billions of people around the world.
In this article, we’re going to talk about the numbers behind the internet. More specifically, we’ll review internet use statistics in 2022 and the direction of online retail and consumer behavior in the ecommerce space. As an ecommerce store owner, it’s important to understand who your consumers are and how they might behave.
That's where data science comes in. Internet use statistics and other predictors of online retail are your best chance at excelling in ecommerce.
Read on to learn more about statistics for internet usage in 2022. Let’s begin by answering a simple question: Who is using the internet?
What percentage of the world uses the internet in 2022?
What is the expectation for internet usage in the future?
Current internet use statistics by world region
The African continent is still collectively below the global internet penetration rate. This means the percentage of people who have access to the internet is below average. As of December 2021, 4 out of every 10 people living on the African continent can access the internet. However, this is expected to change drastically in the coming years.
And the Middle East has made huge strides, showing a 6,141% growth in internet usage since 2000.
How has internet consumer behavior changed since the pandemic?
Some outlets, like Fortune, say the pandemic has “radically changed consumer behavior” forever. And there’s no indication that things are going back to how they were.
Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.
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