eCoupon and Discount Types That Work for eCommerce Stores

If you think that using coupons is only something your grandparents would do, think again.

According to research, 80% of U.S. consumers have redeemed coupons online at some point in their lives. And the demographic that uses coupon aggregators more than any other is the millennial generation. This means that trends show younger people are interested in redeeming digital coupons.

Digital coupons, or eCoupons, are a popular form of discount that can incentivize consumers to make purchases.

In this article, we’ll review some of the common types of eCoupons that your ecommerce store can offer.

What is an eCoupon?

eCoupons are digital versions of the coupons that you would find in a newspaper or magazine. They are usually redeemable for discounts on online purchases, and can be found on websites or through email subscriptions.

 eCoupons are becoming increasingly popular as they offer a convenient way to save money on your online shopping. Most eCoupons can be printed out or redeemed electronically at checkout, making them easy to use and easy to keep track of. For our purposes, an eCoupon, or a coupon, is an offer that makes a company more appealing to do business with.

Here are some popular types of eCoupons:

Free Shipping

By offering free shipping eCoupons to your customers, you can encourage them to purchase more items from your store. Free shipping eCoupons can also help to build customer loyalty, as customers are more likely to return to a store that offers free shipping. In fact, 66% of U.S. consumers expect free shipping on every purchase.

Additionally, free shipping coupons can help to generate positive marketing for your store.

Buy One, Get One (BOGO)

Whether it’s buy one, get one, buy one, get one half off, or something similar, this eCoupon gives your shoppers a huge incentive to buy.

Buy one, get one, or BOGO, is a common promotion that offers customers the chance to get two products for the price of one. The exact terms of the promotion can vary, but it typically works like this: customers purchase one product at full price and receive an eCoupon for a second product of equal or lesser value for free. BOGO promotions can increase sales, but they can also be confusing if not clearly stated.

For example, some retailers might use BOGO eCoupons as a way to get rid of excess inventory by offering deeply discounted second items.

Sign-Up eCoupons

Many businesses are now using eCoupons as a way to generate new leads. One of the most common ways to do this is to offer an eCoupon for signing up for your email list. By offering a discount on their first purchase, you can entice new customers to gamble on your product or service. And once they've made that initial investment, they're more likely to continue doing business with you in the future. So if you're looking for a way to boost sales and grow your customer base, offering sign-up eCoupons is a great place to start.

Social Media Coupons

By offering eCoupons on platforms like Facebook, Instagram, and Twitter, your business can reach a wide audience with minimal effort. And since everyone loves a good deal, eCoupons are an easy way to generate interest and boost sales. 

Of course, there are a few things to keep in mind when offering eCoupons on social media. For one, make sure the offer is compelling enough to get people to take action. Secondly, be sure to include all the necessary details so customers can easily redeem the eCoupon. And lastly, consider running a contest or promotion along with the eCoupon to further engage potential customers.

Percentage Off eCoupons

Ecommerce store owners see a big return on percentage off eCoupons for larger order values. This is because customers perceive that a percentage off deal is better or more favorable for bigger purchases.

For smaller purchases, flat amount off eCoupons are usually more effective.

Flat Amount Off eCoupons

Flat amount off eCoupons are attractive for customers who make small purchases because they can save a significant percentage on their purchase. For example, if a customer has a coupon for $5 off a $50 purchase, they would save 10%. However, if the same customer only spends $20, they would save 25%. This makes flat amount off eCoupons much more attractive for customers who make small purchases. In addition, flat amount off coupons can be used on sale items, which means that customers can save even more money. That’s why flat amount off eCoupons are very popular with consumers.

eCoupons Recap

Regardless of the type, consider offering eCoupons to your customers. Coupons can incentivize your customers to return to your store and to increase their average purchase value. By using this savvy and timeless marketing strategy you might just see an increase in your bottom line.

Michael Arnold

Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.

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