If you think that using coupons is only something your grandparents would do, think again.
According to research, 80% of U.S. consumers have redeemed coupons online at some point in their lives. And the demographic that uses coupon aggregators more than any other is the millennial generation. This means that trends show younger people are interested in redeeming digital coupons.
Digital coupons, or eCoupons, are a popular form of discount that can incentivize consumers to make purchases.
In this article, we’ll review some of the common types of eCoupons that your ecommerce store can offer.
What is an eCoupon?
eCoupons are digital versions of the coupons that you would find in a newspaper or magazine. They are usually redeemable for discounts on online purchases, and can be found on websites or through email subscriptions.
For example, some retailers might use BOGO eCoupons as a way to get rid of excess inventory by offering deeply discounted second items.
Regardless of the type, consider offering eCoupons to your customers. Coupons can incentivize your customers to return to your store and to increase their average purchase value. By using this savvy and timeless marketing strategy you might just see an increase in your bottom line.
Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.
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