Part 1: Tips for writing a great mission statement for your ecommerce store
As a budding ecommerce entrepreneur, you’ve got a million things to do. And while thinking about a mission statement for your company probably isn’t at the top of your list, it should be. Before you can entice people to buy from or hire you, you need to know exactly what you stand for.
Part 2: Tips for writing a great 'About Us' page for your ecommerce store
Your ‘About’ section on your company’s website serves as a shining opportunity to pitch your brand and more importantly you. This page, though small as it may be, is a marketing tool in its own right.
If someone is reading your company’s ‘About’ page it means they’re interested enough in your products or services to spend time on your website. And more importantly they are far enough down the sales funnel that they want to learn who they are about to do business with in order to get to the decision phase.
E-commerce is booming, and the trend shows no indication of slowing down.
In fact, the trends indicate that there is a high degree of certainty that it’s going to overtake traditional retail in the future.
Congratulations! You’ve already established a functioning ecommerce store with consistent order volumes. And now you need to figure out how to scale it.
That is a great place to be! It means that you’ve chosen a successful niche – one that’s adding value to the lives of your customers. Your next step is to figure out how to produce as much of your product as you can to meet increasing demands.
This is called scaling, and it can be defined as taking the steps necessary to keep up with the growth of your company.