We humans are complex and impressive creatures. But we are only human after all. And there are only so many tasks we can complete in a day.
With the infinite amount of things we have to get done, a finite amount of time, and the danger of not doing our tasks well, we could all use a little help with functional business tasks.
That’s where AI comes in.
Artificial intelligence, or AI, has completely changed the landscape for ecommerce businesses in recent years. Using simple tools that can easily sync with your online store, ecommerce AI can eliminate needless costs and inefficiencies and make you more profitable in the process.
According to Forbes, “learning technologies and algorithms are currently transforming the way we buy and sell goods online,” making AI especially critical for ecommerce stores.
So what exactly is AI and how can you incorporate it into your ecommerce business?
There’s a wide range of ways you can use AI to drive better business outcomes. These include monitoring traffic, customer engagement solutions, and much more. Let's dive into what e-commerce AI looks like.
What is AI for ecommerce?
AI for ecommerce can be used to simplify business processes and make sense of bulky data. Studying customer traffic and predicting buying patterns, for example, are classic AI tasks that savvy ecommerce stores employ.
AI is also used for optimization: Optimizing product prices and inventory position as well as bidding and serving online ads makes for a customer-centric business platform.
Benefits of AI for ecommerce
Automation is a broad category for simple repeated processes that can be easily completed by machines. Processes like data entry can be easily streamlined by using AI.
Simplify Business Processes
There’s an enormous amount of data that ecommerce businesses can (and should) collect. But parsing through that data and making sense of it would be a full time job for any human.
Luckily, there are AI interfaces that can analyze your company’s datasets and identify trends. This includes identifying popular items or services, high-traffic regions, and strategies for improving sales.
Improve Business Planning Capabilities
AI for ecommerce can help simplify and streamline the planning and forecasting processes for stores. It improves the ways in which retailers are able to plan for their inventory and, more generally, their business practices.
How AI is changing ecommerce
AI is enabling ecommerce store owners to make faster and better informed business decisions.
Ecommerce AI is most often being used to complement human employees – not replace them. It is being integrated into ecommerce stores to make human workers more efficient. And it gives them the ability to offload repetitive or data-heavy tasks, for example, onto an artificial intelligence unit.
Examples of AI in ecommerce
Let’s review some AI in ecommerce examples, starting with, perhaps, the most recognizable one: Amazon’s Alexa.
Ask Alexa any question, including the cost and shipping time of items that you’d like to buy online, and she can answer you in seconds. This is the type of technological interface that only AI can deliver.
Through Alexa, Amazon is using AI to influence, as well as simplify, the process of purchasing products online.
Another AI in ecommerce example is the phenomenon of automated chat bots. The use of these is almost a necessity at this point, as almost all ecommerce stores have integrated them. As of 2019, chat bots were able to handle 68.9% of chats from start to finish.
This statistic indicates that they’re extremely efficient and capable of delivering high quality chat services to customers. And they’re a simple ecommerce AI application that your store can consider integrating.
Trends indicate that we’re moving toward further adoption of AI in all aspects of ecommerce. And the use of AI will enhance the worker and customer experience.
Artificial intelligence is no longer in the future. It is now part of our lives, and if leveraged by small business owners, it could lead to more time, greater success, and all of your hair!
Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.
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