Congratulations! You’ve already established a functioning ecommerce store with consistent order volumes. And now you need to figure out how to scale it.
That is a great place to be! It means that you’ve chosen a successful niche – one that’s adding value to the lives of your customers. Your next step is to figure out how to produce as much of your product as you can to meet increasing demands.
This is called scaling, and it can be defined as taking the steps necessary to keep up with the growth of your company.
Scaling doesn’t only impact your production, it also affects the functions that support production. This includes things like inventory management and customer service
That’s why taking a multi-pronged approach to scaling is important.
Read on to learn 5 of our simple solutions for how to scale your ecommerce business:
1. Expand your inventory management
Reassessing your inventory strategy is one of the biggest hurdles you’ll face as you learn how to scale your online store. We talk extensively about inventory management strategies in, 5 Ecommerce Inventory Management Strategies for Your Online Store.
With only so many hours in a day, you picking and packing orders is not a long-term solution for a scaling business. It’s important that you prepare to let go of this piece of your business as it expands.
Finding a third-party logistics company to outsource this part of your business to is a great way to take this part of running your ecommerce business off of your plate.
Third-party logistics, or 3PL, companies will warehouse your products, handle your supply chain, and pack and ship orders to your customers. Many also handle reverse logistics for returns. Some 3PL companies even handle your shipping customer service solutions too.
Our advice to ecommerce businesses that are grappling with how to scale: take an audit of your time and consider how much is spent on managing orders. Allocating too much of your efforts toward this aspect of your business will be a hindrance to your future scalability.
2. Improve your customer service
If you’re ready to scale your ecommerce business, it means that you’ve already established a solid foundation for it.
A good next step is to expand on your existing customer service solutions. Because with more orders and more customers, odds are people are going to have questions and need assistance.
As you learn how to scale your business, consider increasing your customer service budget to be sure you’re offering stellar customer service.
3. Collect customer reviews
Customer reviews are vital to the success of your ecommerce business. Studies have shown that 72% of customers won’t take any buying actions unless a product or service has positive customer reviews.
So as your business grows, so should your customer reviews.
As the number of visitors to your store increases, you’ll want your conversion rate to remain relatively stable. That means these visitors need to convert to customers. And the bevy of data out there shows that they’re only going to do so if your products maintain a healthy number of customer reviews.
Here are three simple ways to help increase your customer reviews
4. Expand your sales channels
What can you do today that you couldn’t do a year ago?
Maybe a year ago your ecommerce store was barely making any sales. And since then you’ve developed a solid customer foundation for it and you’re beginning to learn how to scale.
If your order volume has plateaued on one sales channel, why not expand to others?
One of the major obstacles that ecommerce stores face when scaling is feeling limited by one sales channel, when, in reality, you can list your products on multiple platforms.
5. Automation is key
When you first start a business, money is more precious than time – especially if you have limited resources. You’ll be taking on tasks that you’d rather outsource, but perhaps don’t have the means for yet.
When you’re ready to scale, the opposite is true. The reality is that to be successful at scaling your business, you need to automate as much as you possibly can.
You can do this by outsourcing your administrative tasks and automating things like email marketing by installing helpful website plugins.
Unleash the Marketing! Kliken Marketing Ecommerce for beginners
We’re Kliken. And we’re ready to help you take your scaling ecommerce business to the next level.
We’ll do so by getting your products in front of the right shoppers with our simple Google Shopping & Ads integration platform.
With Kliken, marketing your brand has never been easier. Because we do all the heavy lifting for you. That way you can focus on running your business.
As the world’s #1 Shopping and Ads marketing platform, Kliken has helped over 1,000,000 small businesses worldwide grow their sales on Google and get a return of up to 7x their original ad spend. Our proven marketing solutions can help you to unleash the potential of your ecommerce business.
Learn more about how customers use Kliken to grow their businesses online here.
Author: Michael Arnold
Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.