We’ve all been there.
You’re browsing the website of your favorite store, see an item you like, and impulsively add it to your cart.
A couple of seconds later, your mind changes. Maybe you check your bank account and decide the price tag is too high. Or maybe you just get distracted and no longer feel compelled to purchase anything.
So you leave the website, forever abandoning that little cart you started.
You’re not the only one.
Millions of carts are abandoned all across the world wide web every day.
Because shoppers are fickle: they’re often influenced by moment-to-moment emotions when making purchases. And while leaving products behind in a cart is no big deal for most shoppers, it’s a major annoyance for online retailers.
Competition in the e-commerce space is fierce around the holidays.
And the key to getting more sales during this busy season is to first figure out where your store struggles. Common
obstacles we hear from our customers range from shipping logistics and advertising to proper pricing and incentives offers.
The competitive advantage comes when e-commerce stores learn to overcome obstacles vital to beat out the competition and take full advantage of the benefits of online retail.
Aside from common struggles, the overall outlook for online retail is bright.
E-commerce is poised to clinch the retail market majority from brick-and-mortar -- even during the holiday season. So it's more important now than ever before to get your online retail house in order.