Most of us are just content to be making sales. But how often do we pause and consider if we’re making enough from those sales? The million dollar question is, could you be making more?
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Part 1: Tips for writing a great mission statement for your ecommerce storeAs a budding ecommerce entrepreneur, you’ve got a million things to do. And while thinking about a mission statement for your company probably isn’t at the top of your list, it should be. Before you can entice people to buy from or hire you, you need to know exactly what you stand for.
Part 2: Tips for writing a great 'About Us' page for your ecommerce storeYour ‘About’ section on your company’s website serves as a shining opportunity to pitch your brand and more importantly you. This page, though small as it may be, is a marketing tool in its own right. If someone is reading your company’s ‘About’ page it means they’re interested enough in your products or services to spend time on your website. And more importantly they are far enough down the sales funnel that they want to learn who they are about to do business with in order to get to the decision phase. E-commerce is booming, and the trend shows no indication of slowing down.
In fact, the trends indicate that there is a high degree of certainty that it’s going to overtake traditional retail in the future. Hype. Buzz. Razzmatazz.
Whatever you choose to call it, having that inexplicable thing is essential for any product or brand to be a hit. As an ecommerce store owner, one of your main concerns before launching a new product should be how you can build product hype and brand hype around it. It doesn’t matter how great your ads are or how beautiful your website is. The truth is, your marketing efforts simply won’t work if they aren’t directed at the right target market.
That’s why deciding who your target market is and making a marketing plan around them early on is crucial. The concept of brand voice has existed in one form or another for as long as humans have been doing business.
In ancient Athens, merchants would promote their products to consumers in the agora. Due to the sea of competition that existed, all in the same location, they’d have to find ways to distinguish themselves. Most often, this would result in a match of who could scream the loudest. That’s one way to approach brand voice. Every ecommerce business owner wants to have a great marketing strategy, but it can seem like a moving target to get your marketing just right.
What if we told you, as a small business owner, you already have access to a marketing super tool without realizing it?
It’s your email list, and it’s about time you start profiting from it. A dozen or so years ago, any mention of the word blog would probably have conjured images of a sappy online journal chronicling a person’s day-to-day life. But the modern blogging world has turned that paradigm on its head.
Blogs have become a critical tool for businesses both large and small. And their function can be summed up in three words: consistent content marketing. Simply stated, today's ecommerce blogs serve as the engines that drive traffic to websites and often result in increasing sales. |