A dozen or so years ago, any mention of the word blog would probably have conjured images of a sappy online journal chronicling a person’s day-to-day life. But the modern blogging world has turned that paradigm on its head.
Blogs have become a critical tool for businesses both large and small. And their function can be summed up in three words: consistent content marketing.
Simply stated, today's ecommerce blogs serve as the engines that drive traffic to websites and often result in increasing sales.
Ecommerce blogs supply a constant stream of relevant content that appears in the rankings of Google Search results. This allows stores to continuously expand their customer base by reaching larger audiences through their blog posts.
So, now that you understand their function, you might be wondering how you can get started writing ecommerce blog posts for your store.
Read on to learn about blog benefits and the need-to-know of starting and maintaining an ecommerce blog.
Why start an ecommerce blog?
As we've already mentioned, the function of a blog is to provide consistent content marketing on topics relevant to your brand, product, or industry. But what are a blog's benefits?
Quite simply, consistent content boosts your site's Google Search rankings over time, which results in the funneling of more and more traffic to your store.
Static sites, or those without blogs or another platform for a constant content flow, forgo this marketing advantage.
Of course, advertising your products through services like Google Shopping is still essential to the success of your business. But an ecommerce blog is another simple way to expand your brand awareness and capitalize on the benefits of search engine optimization.
So now that you know why you should start a blog, here are some best practices for how to do it.
Your ecommerce blog should engage, inform, and (hopefully) entertain your readers.
5 tips for formatting your blog
The formatting of your blog can make or break its overall impact. Here are five tips to help you get started with formatting your posts.
A good metric for publishing ecommerce blog articles is at least once per week. But if you have the bandwidth to post more, do it!
Ecommerce blog ideas
So you're sold on a blog's benefits and you understand how to format a post. Now, how do you decide on what to blog about?
You can start out by answering some of these questions:
Ideas for ecommerce blog posts are everywhere. The key is to remember that your posts need not only be optimized but also relevant to your audience as well.
If your posts check these boxes then they can easily segue into sales conversions for your store.
How to start a WooCommerce blog
This last section is geared toward ecommerce store owners who use the WooCommerce platform. Do you fit that profile? Then you're in luck!
WooCommerce is built in WordPress. So it's a natural blogging platform.
Starting your first WooCommerce blog is as simple as 1-2-3.
Soon enough, you'll be well on your way to a functioning WooCommerce blog.
Kliken for your ecommerce store
Content marketing is tough work, but starting an ecommerce blog is a simple step to gaining more traffic on your website.
Beyond blogging, is it your goal to market your products to the right shoppers at the right time?
If so, Kliken can help your ecommerce store take its marketing efforts to new heights.
We make the process of syncing your store with the Google Shopping & Ads platforms seamless. So you can start running Google Ads campaigns almost immediately — we'll deal with the onboarding headaches.
Whether you want to access more high intent shoppers, better engage shoppers who are just browsing, or something else entirely, Google Shopping & Ads powered by Kliken can help you to meet your goals.
As the world’s #1 Shopping and Ads marketing platform, Kliken has helped over 1,000,000 small businesses worldwide grow their sales on Google and get a return of up to 7x their original ad spend. Its proven marketing solutions can help you to unleash the potential of your ecommerce business.
Learn more about how customers use Kliken to grow their businesses online here.
Author: Michael Arnold
Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.