The world of marketing is constantly changing, whether it’s due to changing regulations, new technology, privacy concerns or something else. The good news is that Kliken’s team has always kept these changes top of mind while we build and refine our product.
Consumer privacy has been a topic of conversation for nearly a decade, especially as targeting technology becomes more adept at narrowing in on potential advertising customers. So how does that balance work? How do you respect consumer privacy while also providing targeted marketing that is of value to the advertiser?
Kliken has an answer.
Tracking cookies are scheduled to be deprecated by the end of 2024 - giving consumers a sigh of relief while leaving advertisers worried about how that impacts online advertising. The good news is that with cookieless tracking and contextual targeting - features that have been rolled out with our release of Kliken Ads - we can satisfy both groups. Privacy-centric advertising that delivers results.
Cookieless advertising provides a solution by allowing marketers to reach their target audience while respecting privacy preferences. By leveraging alternative identifiers, like UID2 and advanced technologies such as contextual targeting and machine learning algorithms, cookieless advertising empowers businesses to deliver relevant and personalized experiences to consumers without relying on invasive tracking mechanisms.
Kliken takes consumer privacy very seriously and we are big proponents of high-quality privacy-centric advertising. We built our proprietary platform, Kliken Ads, with cookieless advertising in mind and use UID2 alongside contextual targeting to provide relevance and indicate purchase intent without being intrusive.
One of the first steps you take in ecommerce is to purchase a domain name.
But if you have no experience with building websites or selling online, this sound daunting. In reality, getting a domain is a breeze. But choosing a name is not quite as straightforward as you may think.
In this article, we’ll walk you through everything you need to know about website domains and hosting.
Research shows that humans – and all other primates for that matter – are “highly visual creatures.” This means that we respond positively to color, light, and images.
So if you’re an ecommerce store owner trying to sell products, you should take advantage of this fact.
But how do you do this?
Successfully branding ecommerce stores is not an easy task.
There are tons of things you need to do before you can create a memorable and recognizable brand.
Most of us are just content to be making sales. But how often do we pause and consider if we’re making enough from those sales? The million dollar question is, could you be making more?
Part 1: Tips for writing a great mission statement for your ecommerce store
As a budding ecommerce entrepreneur, you’ve got a million things to do. And while thinking about a mission statement for your company probably isn’t at the top of your list, it should be. Before you can entice people to buy from or hire you, you need to know exactly what you stand for.
Part 2: Tips for writing a great 'About Us' page for your ecommerce store
Your ‘About’ section on your company’s website serves as a shining opportunity to pitch your brand and more importantly you. This page, though small as it may be, is a marketing tool in its own right.
If someone is reading your company’s ‘About’ page it means they’re interested enough in your products or services to spend time on your website. And more importantly they are far enough down the sales funnel that they want to learn who they are about to do business with in order to get to the decision phase.