Research shows that humans – and all other primates for that matter – are “highly visual creatures.” This means that we respond positively to color, light, and images.
So if you’re an ecommerce store owner trying to sell products, you should take advantage of this fact.
But how do you do this?
Successfully branding ecommerce stores is not an easy task.
There are tons of things you need to do before you can create a memorable and recognizable brand.
Most of us are just content to be making sales. But how often do we pause and consider if we’re making enough from those sales? The million dollar question is, could you be making more?
Part 1: Tips for writing a great mission statement for your ecommerce store
As a budding ecommerce entrepreneur, you’ve got a million things to do. And while thinking about a mission statement for your company probably isn’t at the top of your list, it should be. Before you can entice people to buy from or hire you, you need to know exactly what you stand for.
Part 2: Tips for writing a great 'About Us' page for your ecommerce store
Your ‘About’ section on your company’s website serves as a shining opportunity to pitch your brand and more importantly you. This page, though small as it may be, is a marketing tool in its own right.
If someone is reading your company’s ‘About’ page it means they’re interested enough in your products or services to spend time on your website. And more importantly they are far enough down the sales funnel that they want to learn who they are about to do business with in order to get to the decision phase.
E-commerce is booming, and the trend shows no indication of slowing down.
In fact, the trends indicate that there is a high degree of certainty that it’s going to overtake traditional retail in the future.
Hype. Buzz. Razzmatazz.
Whatever you choose to call it, having that inexplicable thing is essential for any product or brand to be a hit.
As an ecommerce store owner, one of your main concerns before launching a new product should be how you can build product hype and brand hype around it.
It doesn’t matter how great your ads are or how beautiful your website is. The truth is, your marketing efforts simply won’t work if they aren’t directed at the right target market.
That’s why deciding who your target market is and making a marketing plan around them early on is crucial.
The concept of brand voice has existed in one form or another for as long as humans have been doing business.
In ancient Athens, merchants would promote their products to consumers in the agora. Due to the sea of competition that existed, all in the same location, they’d have to find ways to distinguish themselves. Most often, this would result in a match of who could scream the loudest.
That’s one way to approach brand voice.
Every ecommerce business owner wants to have a great marketing strategy, but it can seem like a moving target to get your marketing just right.