Every ecommerce business owner wants to have a great marketing strategy, but it can seem like a moving target to get your marketing just right.
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What if we told you, as a small business owner, you already have access to a marketing super tool without realizing it?
It’s your email list, and it’s about time you start profiting from it. A dozen or so years ago, any mention of the word blog would probably have conjured images of a sappy online journal chronicling a person’s day-to-day life. But the modern blogging world has turned that paradigm on its head.
Blogs have become a critical tool for businesses both large and small. And their function can be summed up in three words: consistent content marketing. Simply stated, today's ecommerce blogs serve as the engines that drive traffic to websites and often result in increasing sales. Having great products won’t get you very far if nobody knows about them.
How about marketing your products to the right shoppers at the time they are most likely to purchase? That is the power of ecommerce advertising with Google Shopping Ads! You may already know that Google Shopping campaigns are a great way to increase your sales. The premise is revolutionary yet simple: Google promotes your products directly to high intent shoppers who are likely to make purchases at your store.
Being a newer feature of Google retail, ecommerce experts would say that Smart Shopping campaigns are even more effective than standard Google Shopping campaigns. As an ecommerce store owner, it can be difficult to understand who your customers are because, most often, your customer engagements are simply numbers on a screen. You know how many visitors your site receives, how many carts are abandoned, and how often those carts lead to sales (also known as your sales conversion rate).
But it’s less clear who the individual shoppers are, and, more importantly, what motivates them. Well, know this: much in the same way each individual has a distinct personality, each visitor to your website is a different type of online shopper making each type valuable to your business in its own way. |