 The online shopping industry is exciting and fast-moving, and ecommerce for beginners can be extremely alluring. There are countless opportunities in ecommerce – and everyone wants to get a piece of the pie. Because of the nearly unlimited opportunities, newcomers are often so excited to get their store up and running that they easily forget some key first steps.
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 Hype. Buzz. Razzmatazz.
Whatever you choose to call it, having that inexplicable thing is essential for any product or brand to be a hit. As an ecommerce store owner, one of your main concerns before launching a new product should be how you can build product hype and brand hype around it.  It doesn’t matter how great your ads are or how beautiful your website is. The truth is, your marketing efforts simply won’t work if they aren’t directed at the right target market.
That’s why deciding who your target market is and making a marketing plan around them early on is crucial.  Digital maturity is a designation that your ecommerce business can claim once it has attained a high degree of efficiency on several dimensions.
According to LinkedIn, there are six core aspects of a digital maturity assessment:  Square is the self-identified “little white reader that helps you accept payments anywhere.”
And if you shop in stores, there’s a good chance you have already used Square to make a purchase. But did you know that Square can also be used online by ecommerce store owners and their customers? It’s called Square Online Checkout, and it syncs with all different types of vendors.  Starting an ecommerce store can be one of the most exciting and profitable ventures of your life. That’s because there are boundless opportunities and an enormous pool of prospective customers out there.
The world of ecommerce exists in the marketplace of over 4 billion daily internet users worldwide making it the next great frontier of business, where you’re only limited by your own passion and determination to succeed.  Congratulations! You’ve already established a functioning ecommerce store with consistent order volumes. And now you need to figure out how to scale it.
That is a great place to be! It means that you’ve chosen a successful niche – one that’s adding value to the lives of your customers. Your next step is to figure out how to produce as much of your product as you can to meet increasing demands. This is called scaling, and it can be defined as taking the steps necessary to keep up with the growth of your company.  The concept of brand voice has existed in one form or another for as long as humans have been doing business.
In ancient Athens, merchants would promote their products to consumers in the agora. Due to the sea of competition that existed, all in the same location, they’d have to find ways to distinguish themselves. Most often, this would result in a match of who could scream the loudest. That’s one way to approach brand voice.  Every ecommerce business owner wants to have a great marketing strategy, but it can seem like a moving target to get your marketing just right.
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