Why You Should Use Square for Your Ecommerce Payments

Square is the self-identified “little white reader that helps you accept payments anywhere.”

And if you shop in stores, there’s a good chance you have already used Square to make a purchase.

But did you know that Square can also be used online by ecommerce store owners and their customers? It’s called Square Online Checkout, and it syncs with all different types of vendors. 

Whether you’re selling physical products, services, or online courses, this payment system helps you to work smarter and save time.

Read on to learn about Square and how your ecommerce store can benefit from using it.

​Square Online Checkout

Square Online is your Square virtual terminal. It’s a cloud-based online software that integrates easily with any size business. So it’s the perfect solution for any size ecommerce store. 

And Square’s payment app is a triple threat: It allows you to accept payments, track payments, and fulfill orders. And because Square Online is cloud-based, there’s nothing you have to download to begin., i.e. no software or hardware requirements. So getting started is a breeze!

Sounds good so far? Wait until you hear about pricing.

Square Online pricing

Square Online has a tiered pricing structure. And their lowest tier of that structure is completely free.

To qualify for this, your business should only require 500 megabytes of storage and it needs to commit to processing its payments exclusively through Square.

This is a great package for young ecommerce stores because as your store expands, so can your Square membership.

Square Online features

​Square Online comes with a number of features that make payment processing seamless. Here’s a list of some of them:
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• Dashboard: Your Square dashboard gives you access to marketing options and insights. This is an all-in-one menu that enables you to view your payment history, track orders, and even check on the shipping status of your products in some cases.
• Product Listing: On Square, you can list any types of products or services that you sell. The products page is a menu that enables you to list your comprehensive catalog of items in one convenient place.
• B2B Customizability: If you’re a B2B merchant, Square allows you to establish channels with approved wholesale buyers. In this way, your products are only visible to these buyers.
• Tax calculator: This feature helps sellers to ensure they’re charging the proper tax rate for the US states in which they’re selling.
• Inventory management: Square provides some services that help sellers with their inventory management plans.

Square Online is user-friendly

In addition to all of the above-mentioned features, Square receives good marks for its ease of use. It’s described as “very user-friendly and transparent” by mobiletransaction.org, an organization of independent tech enthusiasts from around the globe.

And the company’s services overall are known for clean design, simplicity, and straightforwardness.

In this spirit, the process of enabling Square Online and setting up your store is simple. To do so, you have to create a site on Square that you can customize with your brand logo, colors, and fonts.

The website building functions of Square are supported by Weebly. So anyone can get started – even if you don’t have any tech skills.

​Square add-ons & integrations

Square Online integrates with over 125 add-ons and plugins.

Most notable is its integration with Instagram. With over 1 billion users globally, this social media platform is a mystery to practically no one. And in recent years, it’s become a dynamic marketplace.

When You connect your posts with Square you can make them shoppable. This happens when Square Online Checkout creates a link or toggle that’s associated with unique items your post on Instagram.

​Square API

The Square API can be easily integrated into your custom ecommerce store with its programs. This impacts factors such as accepting payments, tracking orders, adjusting inventory, managing employees, and more.

Additionally, all of Square’s APIs are free to use for developers.

​Square & Kliken

As one of our partners, we hope that this article on the benefits of using Square has informative for you.

In sum, Square is a payments processing service that integrates with your store to enable digital payments. Square credit card processing has been rated as very user-friendly, and its features are high-quality.

We hope that you will partner with them. And on that note, we hope you’ll partner with us as well for your ecommerce marketing needs.

Whereas Square can help you to accept payments, Kliken will drive high-intent customers to your store who are ready to make those payments.

That’s because our proven marketing strategy results in higher traffic and more sales for our customers. Here’s more on Kliken and our marketing offers:

​Unleash the Marketing with Kliken

We’re Kliken. And we’re ready to help you take your ecommerce marketing efforts to the next level.

We’ll do so by getting your products in front of the right shoppers with our simple Google Shopping & Ads integration platform.

With Kliken, marketing your brand has never been easier. Because we do all the heavy lifting for you. That way you can focus on running your business.

As the world’s #1 Shopping and Ads marketing platform, Kliken has helped over 1,000,000 small businesses worldwide grow their sales on Google and get a return of up to 7x their original ad spend. Our proven marketing solutions can help you to unleash the potential of your ecommerce business.

Learn more about how customers use Kliken to grow their businesses online here.

Author: Michael Arnold

​Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.