Starting an ecommerce store can be one of the most exciting and profitable ventures of your life. That’s because there are boundless opportunities and an enormous pool of prospective customers out there.
The world of ecommerce exists in the marketplace of over 4 billion daily internet users worldwide making it the next great frontier of business, where you’re only limited by your own passion and determination to succeed.
If you’re thinking about jumping into the ecommerce ecosystem then read on. In this article, we’ll explain the three steps you need to take to get started building your first ecommerce store.
This article assumes you already have a niche and a catalog of products you plan on selling.
The first step you should take in ecommerce is to select your niche. This means choosing the specific types of products you plan to sell. If you haven’t, check out our previous post to learn more about profitable niches in 2022.
Once you’ve got your niche, you’ll be ready to get going with step one: Claiming your domain and building your website.
1. Build your website
First things first, you’ll need to buy a domain and make a website.
Why buy a domain? A unique domain name gives your business credibility and looks professional. If you’re serious about succeeding in ecommerce, it’s a must. Though purchasing a domain name comes with a small upfront cost, it’s worth it in the long run.
The next step is making and designing your website, which no longer requires advanced tech skills. In fact, it doesn’t require any web skills at all.
Building a website is now one of the most enjoyable parts of starting an online business. And with our partner web hosting platforms, like Ecwid, it’s never been easier.
And it’s a good thing it’s easy because this step is essential.
That’s because your website is your virtual real estate.
Unlike conventional businesses, ecommerce stores typically don’t have a physical presence – a brick-and-mortar store, for example.
So your website needs to make the impression that a store otherwise would. Designing a beautiful space that’s a reflection of your company’s creative vision makes a huge impact on customer buying behavior.
2. Select an ecommerce platform
Once you have your virtual real estate (AKA your domain and website) it’s time to choose an ecommerce platform.
Ecwid is a great platform for building your ecommerce store and website. Google Ads powered by Kliken are not only easy to run but fully integrated into the Ecwid platform.
Ecwid’s platform enables you to sell online and monetize your website, serving as the tool that allows transactions to occur.
Ecwid’s pricing is one of the best parts: unlike many of its competitors, Ecwid is free to start. That’s why it's great for young ecommerce stores with limited resources.
And just because it’s free doesn’t mean Ecwid skimps out on service.
With built-in live support, you’ll never go astray while using this platform. And with the Ecwid app, on-the-go mobile management allows you to sell anytime, anywhere so you can grow your business faster.
Thousands of ecommerce platforms have allowed Ecwid to sync with their websites so they can start selling online.
Application Programming Interface, or API, enables internal software components of your website and ecommerce platform to communicate with one another.
Another great feature of Ecwid is that its API is flexible. It allows you to customize your user storefront, enable custom payments, discounts, and shipping, among other things
3. Start marketing your products
The third, and most important, step to getting started in ecommerce is marketing.
Many young ecommerce stores overlook this step because they feel it’s too soon to allocate funds to a marketing budget. This couldn’t be further from the truth.
It’s never too early to begin marketing. In fact, the sooner you begin, the better.
Marketing is the way your future customers will find out that your store exists. A website and an ecommerce platform are great – and essential of course – but those in themselves won’t get you any sales.
Marketing is the difference between a successful ecommerce store and one that closes shop early. And Ecwid customers who use Google Ads for their marketing have seen 6x Return On Ad Spend (ROAS)!
So if you’re ready to start marketing your products, then you’re in the right place. Kliken specializes in syncing your store with Google Shopping & Ads. This platform gets your products seen by the right shoppers at the right time. And it's proven to garner results for partners: that is, higher traffic and more sales.
Here’s some more about what we can offer your ecommerce store in the way of marketing:
Google Shopping & Ads powered by Kliken
We’re Kliken. And we’re ready to help you take your ecommerce marketing efforts to the next level.
We’ll do so by getting your products in front of the right shoppers with our simple Google Shopping & Ads integration platform.
With Kliken, marketing your brand has never been easier. Because we do all the heavy lifting for you. That way you can focus on running your business.
As the world’s #1 Shopping and Ads marketing platform, Kliken has helped over 1,000,000 small businesses worldwide grow their sales on Google and get a return of up to 7x their original ad spend. Our proven marketing solutions can help you to unleash the potential of your ecommerce business.
Learn more about how customers use Kliken to grow their businesses online here.
Author: Michael Arnold
Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.