 Imagine being an ecommerce retailer and selling products that you don't need to have on-hand in an inventory.
Better yet, imagine never even seeing or touching the products that you sell. This isn't some crazy ecommerce pipe-dream. It's a popular business model that millions of online retailers are using every day, dropshipping.
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 If you’re an ecommerce store owner, there’s a 33.33% chance that you already use WooCommerce to power your website.
After all, WooCommerce is the platform behind 1 out of every 3 online stores.  You’ve been thinking about adding an ecommerce mobile app to your store, but are not sure if you should or not. Is it worth the additional overhead for your business? Spoiler Alert! It is!
Ecommerce mobile apps expand the volume of shoppers that can access your store. They do so in several ways.  Consumer expectations for ecommerce personalization have been on the uptick. This is owing to the fact that, over the past decade or so, the trend toward personalization has become more prevalent in every digital industry.
Think about the last time you watched a show that Netflix recommended for you and absolutely loved it. What about when Amazon suggests products similar to others that you usually purchase?  Since Google announced its Free Listings on Google Shopping initiative in May of 2020, competition on Google Shopping has increased – significantly.
To stand out in the crowd, Google merchants are always looking for creative ways to approach Google Shopping feed optimization. Because, by doing so, they often see increased sales conversions. So what exactly is Google Shopping optimization?  You’re about to launch your ecommerce store. You’ve got your product, your website, and even your marketing strategy all ready to go.
But there’s one thing you haven’t fully considered, and it’s a big one: product pricing.  We talk a lot about the importance of high-intent shoppers around here.
But that doesn’t mean loyal shoppers aren’t equally as valuable. Quite to the contrary, in fact: customer loyalty is the backbone of most businesses. |
