8 Advantages of Using Woocommerce for Your Ecommerce Business

If you’re an ecommerce store owner, there’s a 33.33% chance that you already use WooCommerce to power your website.

​After all, WooCommerce is the platform behind 1 out of every 3 online stores.

And that’s because using it comes with a ton of benefits, such as built-in analytics and endless plugins, like AutomateWoo, and best-selling themes, like Flatsome.

In this article, we’ll review some advantages of WooCommerce, such as WooCommerce pricing, Automatewoo, Woozone, and the Wcfm Marketplace.

1 . WooCommerce is built in WordPress

Did you know that WordPress is the world’s most popular content management system? 40% of all websites on the internet are built using WordPress!

​That’s why this one is a big selling point for many. 

If you already have experience using WordPress or plan to build a blog on your site, then WooCommerce is a great platform to use to build your site.

WooCommerce’s popularity has steadily been increasing since 2011. Today WooCommerce supports 30% of all ecommerce websites. That is over 5 million globally! With these numbers, it is no wonder why they support more ecommerce businesses than any other ecommerce platform out there.

That’s thanks in part to its super usability as a result of being synced with WordPress.

2. WooCommerce pricing? It’s free!

It’s everyone’s favorite four-letter word: FREE!  WooCommerce is free for anyone to download and start using right away.

There are paid plugins and features that many ecommerce websites purchase to enhance their stores. You can find a full breakdown of WooCommerce pricing here.

But, if you’re just starting out, you can get your store’s website up and running without any overhead.

3. WooCommerce install is quick and easy

WooCommerce is so popular because it’s incredibly easy to use. Newcomers to the world of ecommerce love it for this very reason.

The platform promotes it takes only 5 simple steps to install, which is as easy as finding the plugin, pressing install, and activating it.

4. ​WooCommerce gives ecommerce store owners complete control

WooCommerce gives you absolute control over your ecommerce store and website. This includes what you sell, what your shop looks like, and just about any other feature you can imagine.

Whether you sell one product or one million products, it’s all the same to Woo. This variability is one of its greatest selling points. You can sell anything, from affiliate products to subscription services or virtual products.

WooCommerce isn’t actually a platform at all, it is an open-source plugin, which, according to opensource.com, means anyone can “inspect, modify, and enhance” it. Many other ecommerce hosting platforms are proprietary, or closed software.

5. Built-in Analytics

Another great advantage of WooCommerce is its inbuilt analytics and reporting. At a glance, you can get a complete picture of your sales by order, by date, and by category.

So for those of you who don’t love keeping spreadsheets and running reports, this is a huge relief and time saver.

​If your ecommerce store has a large inventory, these analytics and reporting options will certainly come in handy in no time.

6. WooCommerce is SEO-friendly

Because WooCommerce is built in WordPress, users get all the native SEO features of WordPress included in their experience.

Additionally, WordPress plugins, such as Yoast, one of the best free SEO tools out there, are available to enhance your experience.

7. WooCommerce is endlessly customizable

WooCommerce has countless plugins and themes available for you to use that can enhance your overall experience and improve your business.

Flatsome, for example, is the number one best-selling WooCommerce theme. Flatsome provides an inventory of website templates geared toward ecommerce stores, and it syncs particularly well with WooCommerce because it is built into WordPress.

Automatewoo is a paid WooCommerce plugin that automates communications with customers and prospective customers. It can be programmed to send welcome emails, follow-up notes, abandoned cart reminders, and targeted communications with inactive customers.

​8. WooCommerce is ideal for scalability & growth

Unlike many other ecommerce platforms, with WooCommerce you can upgrade your hosting whenever you like as your ecommerce business grows. And you’re in control of the costs you pay.

The result is that, most often, your store’s fees will be lower if you’re scaling with WooCommerce. If your goals are complete control and lower costs, then this platform outperforms all the competition.

​Google Shopping & Ads for your WooCommerce site powered by Kliken

Choosing a platform for your ecommerce store is like renting a car. 

You want to get the best deal for the greatest value, but ultimately it’s all about getting to your final destination: success in ecommerce. And in this article, we reviewed why WooCommerce is a great vehicle for just that.

That’s not to say there aren’t other great ecommerce website platforms out there. There certainly are many.

But there’s a reason WooCommerce is the most popular in the world.

And if your business is built on the WooCommerce platform, or if you’re considering it, then you’re in luck. Kliken has been successfully helping WooCommerce store owners sync with Google Shopping, get increased traffic, and sales conversions.

As the world’s #1 Shopping and Ads marketing platform, Kliken has helped over 1,000,000 small businesses worldwide grow their sales on Google and get a return of up to 7x their original ad spend. Its proven marketing solutions can help you to unleash the potential of your ecommerce business.

Learn more about how customers use Kliken to grow their businesses online here.

Author: Michael Arnold

​Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.