You’ve been thinking about adding an ecommerce mobile app to your store, but are not sure if you should or not. Is it worth the additional overhead for your business? Spoiler Alert! It is!
Ecommerce mobile apps expand the volume of shoppers that can access your store.
They do so in several ways.
First, with an ecommerce mobile app, your customers can easily browse your products any time, anywhere. They don’t need to be sitting at home in front of a desktop or laptop. And they won’t need to interact with a wonky website that wasn’t made for mobile.
Second, having an app that can be accessed at any time or on the go will inevitably lead to increased traffic.
And in addition to getting more traffic, an ecommerce mobile app can actually foster loyalty with your customer base. If a shopper goes out of their way to download your mobile app and make a purchase, it’s likely that they’ll repeat that action again and again.
In this article, we’ll tell you why your store should invest in an ecommerce mobile app.
It’s hardly an exaggeration to say that smartphones are an extension of the modern person.
Almost like an extra appendage or a vital organ, we cling to our smartphones from morning until night.
Because these little machines are magic. They can answer every question that pops into your mind, and you can buy anything you want at any time with a simple tap. People can even earn master's degrees on them!
And almost everyone has one.
According to the Pew Research Center, 97% of Americans reported owning a cell phone in 2021. Of those, 85% were smartphones – versus only 35% in 2011 – which represents an explosion of smartphone usage in the past 10 years.
That’s great news for your ecommerce business.
Ecommerce mobile apps increase traffic and expand shopper usage
As an ecommerce business owner who's trying to sell as many products as possible, the best place you can be is everywhere your prospective shoppers are. Having an ecommerce mobile app means you’re as accessible to your customers as a casual glance at their smartphones.
That should be compelling enough in itself. But consider this: customers spend 3 – 4 times longer in mobile apps than on desktop or mobile sites. Tweet This So by having an ecommerce mobile app, you’re not only capturing more prospective customers, you’re holding their attention for longer.
Additionally, mobile apps generally have a much lower cart abandonment rate, 20%, than mobile sites and desktop interactions, 97%, and 68% respectively. Those are huge potential sales conversion margins that you’re forgoing if you don’t have an ecommerce mobile app.
Take that in combination with the sheer number of people making purchases primarily on mobile devices these days. Business Insider reported that “m-commerce,” or ecommerce via mobile phone usage, made up 45% of the total U.S. ecommerce market by the end of 2020.
Ecommerce mobile apps foster loyalty with your customer base
A marketing strategy report from smartboost advised that “anyone looking for long-term loyalty and repeat purchases should consider investing in mobile apps.”
Having an ecommerce mobile app can increase customer loyalty on a few dimensions.
But foremost among them is ease of use.
Customers love ease – especially when making purchases. Ecommerce mobile apps are designed to make the customer experience seamless and quick without any issues at checkout.
They’re specially designed for mobile so that the customer is guided along to your product catalog and checkout without any hindrances.
Another dimension of ecommerce mobile app usage and customer loyalty is communication.
Once customers download your app, you have a direct line of communication with them. You can send them push notifications and market your products directly to their smartphones.
By doing so, they’re more likely to stay up-to-date with your brand and products. Push notifications provide you the opportunity to create promotions and boost sales with a simple tap.
Google Ads & Shopping for your ecommerce store powered by Kliken
In this article, we reviewed how having an ecommerce mobile app can increase traffic, boost sales, and improve customer loyalty.
But leveling up your ecommerce game requires a multi-strategic approach.
Enter Kliken, the ads marketing platform that seamlessly integrates your store with Google Ads & Shopping.
Whether you’re just starting out or you want to take your existing ecommerce business to the next level, we’re here for you.
Kliken makes the process of syncing your store with the Google Shopping & Ads platforms seamless. So you can start running Google Smart Shopping campaigns almost immediately — we'll deal with the onboarding headaches.
As the world’s #1 Shopping and Ads marketing platform, Kliken has helped over 1,000,000 small businesses worldwide grow their sales on Google and get a return of up to 7x their original ad spend. Its proven marketing solutions can help you to unleash the potential of your ecommerce business.
Learn more about how customers use Kliken to grow their businesses online here.
Author: Michael Arnold
Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.