 What if we told you, as a small business owner, you already have access to a marketing super tool without realizing it?
It’s your email list, and it’s about time you start profiting from it.
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 Like anything else, being organized is one of the keys to success.
As your online business grows, it’s important to take inventory of your company’s organizing habits.  Customer service might not be the first topic to come to mind when brainstorming solutions to improve your ecommerce store’s sales conversion rate. But it should absolutely factor into every business owner’s equation.
Good customer service is one of the main drivers of customer attrition, i.e. the retainment of existing customers. And “it costs 5 to 25 times more to acquire a new customer than retain an existing one," according to a Bain study.  As an ecommerce business owner, every dollar you spend you wonder: will this result in increased sales? Increased sales equal more profit for you, and profit is why you’re in business in the first place.
So what should you do if your ecommerce store is struggling to make sales? How can you position yourself to drive more traffic to your site and ensure you’re converting that traffic?  You’ve come up with a great business idea. Now you need to decide how to bring that great idea to market.
Should you rent out a retail space and outfit it to suit your needs? Or put your capital toward creating a professional ecommerce website?  Back in the day, trust in business was established primarily by word of mouth.
Friends and family members would recommend shops, restaurants and businesses, then you’d build your own trust on the foundation of a personal relationship with the shopkeeper. But in the globalized, digital economy, this is a much smaller reality.  For many ecommerce store owners, shipping is an afterthought.
They work hard to develop a good product, build a website and a brand, and attract loyal customers in the process. What they forget is that the last piece of the equation — shipping — is a major determinant in a shopper’s final purchase decision.  A dozen or so years ago, any mention of the word blog would probably have conjured images of a sappy online journal chronicling a person’s day-to-day life. But the modern blogging world has turned that paradigm on its head.
Blogs have become a critical tool for businesses both large and small. And their function can be summed up in three words: consistent content marketing. Simply stated, today's ecommerce blogs serve as the engines that drive traffic to websites and often result in increasing sales.  There’s no better compliment than a positive review from a paying customer.
And here at Kliken, we’re fortunate enough to have thousands of them. In fact, our customers are so pleased with our services that we can boast the highest-rated WooCommerce extension in the App Store. So we figured, instead of promoting our own services, why not let our happy customers do it for us? |
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