In the vast realm of digital marketing, advertisers are presented with two distinct approaches: Open Web advertising and walled garden advertising. Each has its merits and drawbacks, influencing how brands connect with their target audience. Let's dive into the key differences between the two to help you make informed decisions for your marketing strategy.
One of the first steps you take in ecommerce is to purchase a domain name.
But if you have no experience with building websites or selling online, this sound daunting. In reality, getting a domain is a breeze. But choosing a name is not quite as straightforward as you may think.
In this article, we’ll walk you through everything you need to know about website domains and hosting.
Research shows that humans – and all other primates for that matter – are “highly visual creatures.” This means that we respond positively to color, light, and images.
So if you’re an ecommerce store owner trying to sell products, you should take advantage of this fact.
But how do you do this?
Successfully branding ecommerce stores is not an easy task.
There are tons of things you need to do before you can create a memorable and recognizable brand.
Most of us are just content to be making sales. But how often do we pause and consider if we’re making enough from those sales? The million dollar question is, could you be making more?
NFTs Explained + NFTs and Ecommerce
Have you heard of non-fungible tokens? Perhaps you know them by their acronym, NFT.
If you pay attention to the digital marketing space, you undoubtedly have!
NFTs have been all the buzz for quite some time. And while you may have heard of them, do you know exactly what they are? And how, if at all, they impact the future of ecommerce?
Part 1: Tips for writing a great mission statement for your ecommerce store
As a budding ecommerce entrepreneur, you’ve got a million things to do. And while thinking about a mission statement for your company probably isn’t at the top of your list, it should be. Before you can entice people to buy from or hire you, you need to know exactly what you stand for.