 Part 1: Tips for writing a great mission statement for your ecommerce storeAs a budding ecommerce entrepreneur, you’ve got a million things to do. And while thinking about a mission statement for your company probably isn’t at the top of your list, it should be. Before you can entice people to buy from or hire you, you need to know exactly what you stand for.
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 Part 2: Tips for writing a great 'About Us' page for your ecommerce storeYour ‘About’ section on your company’s website serves as a shining opportunity to pitch your brand and more importantly you. This page, though small as it may be, is a marketing tool in its own right. If someone is reading your company’s ‘About’ page it means they’re interested enough in your products or services to spend time on your website. And more importantly they are far enough down the sales funnel that they want to learn who they are about to do business with in order to get to the decision phase.  The online shopping industry is exciting and fast-moving, and ecommerce for beginners can be extremely alluring. There are countless opportunities in ecommerce – and everyone wants to get a piece of the pie. Because of the nearly unlimited opportunities, newcomers are often so excited to get their store up and running that they easily forget some key first steps.
 Hype. Buzz. Razzmatazz.
Whatever you choose to call it, having that inexplicable thing is essential for any product or brand to be a hit. As an ecommerce store owner, one of your main concerns before launching a new product should be how you can build product hype and brand hype around it.  It doesn’t matter how great your ads are or how beautiful your website is. The truth is, your marketing efforts simply won’t work if they aren’t directed at the right target market.
That’s why deciding who your target market is and making a marketing plan around them early on is crucial.  Congratulations! You’ve already established a functioning ecommerce store with consistent order volumes. And now you need to figure out how to scale it.
That is a great place to be! It means that you’ve chosen a successful niche – one that’s adding value to the lives of your customers. Your next step is to figure out how to produce as much of your product as you can to meet increasing demands. This is called scaling, and it can be defined as taking the steps necessary to keep up with the growth of your company. |
