In the vast realm of digital marketing, advertisers are presented with two distinct approaches: Open Web advertising and walled garden advertising. Each has its merits and drawbacks, influencing how brands connect with their target audience. Let's dive into the key differences between the two to help you make informed decisions for your marketing strategy.
One of the first steps you take in ecommerce is to purchase a domain name.
But if you have no experience with building websites or selling online, this sound daunting. In reality, getting a domain is a breeze. But choosing a name is not quite as straightforward as you may think.
In this article, we’ll walk you through everything you need to know about website domains and hosting.
Most of us are just content to be making sales. But how often do we pause and consider if we’re making enough from those sales? The million dollar question is, could you be making more?
NFTs Explained + NFTs and Ecommerce
Have you heard of non-fungible tokens? Perhaps you know them by their acronym, NFT.
If you pay attention to the digital marketing space, you undoubtedly have!
NFTs have been all the buzz for quite some time. And while you may have heard of them, do you know exactly what they are? And how, if at all, they impact the future of ecommerce?
Part 1: Tips for writing a great mission statement for your ecommerce store
As a budding ecommerce entrepreneur, you’ve got a million things to do. And while thinking about a mission statement for your company probably isn’t at the top of your list, it should be. Before you can entice people to buy from or hire you, you need to know exactly what you stand for.
Part 2: Tips for writing a great 'About Us' page for your ecommerce store
Your ‘About’ section on your company’s website serves as a shining opportunity to pitch your brand and more importantly you. This page, though small as it may be, is a marketing tool in its own right.
If someone is reading your company’s ‘About’ page it means they’re interested enough in your products or services to spend time on your website. And more importantly they are far enough down the sales funnel that they want to learn who they are about to do business with in order to get to the decision phase.
The online shopping industry is exciting and fast-moving, and ecommerce for beginners can be extremely alluring. There are countless opportunities in ecommerce – and everyone wants to get a piece of the pie. Because of the nearly unlimited opportunities, newcomers are often so excited to get their store up and running that they easily forget some key first steps.