Think of some of the most iconic brands in the world — Apple, McDonald's, and Starbucks, for example.
Products aside, what’s the one thing that each of these brands has in common?
Apple has become synonymous with cutting-edge technology products.
McDonald's is where the world eats burgers and fries.
And Starbucks is the face of high-quality coffee on the go.
Valued brands, like these three, focus on one niche and rise to the top of it. The same principle can be applied to the world of ecommerce.
The best ecommerce websites become known for doing one thing extremely well rather than ten things half-decently. This is the guiding philosophy behind niche businesses.
Finding your niche as an online retailer is all about being selective about in-demand products that can be marketed to a target demographic. Choosing a profitable niche requires you to stay on top of ecommerce trends and advertise your products to the right audience.
So what are some current ecommerce trends, and what might be the most lucrative niches of 2022 and beyond?
Here are our five predictions:
At-home fitness equipment
The worst of the Covid-19 pandemic is (hopefully) behind us. But many of its side-effects are here to stay, particularly in terms of changes in consumer behavior. Shifts to online shopping and the popularization of delivery services are two prime examples.
In this same spirit of reducing physical contact, the rise of at-home fitness during the 2020 lockdowns is another vestige of Covid that will likely be hanging around for 2022 and beyond.
Rising star online fitness companies like GymShark capitalized on this ecommerce trend early on.
While lockdowns have been lifted and gyms reopened, the momentum for the at-home fitness industry isn't showing signs of slowing down. Whether you're selling apparel, equipment, or gear, the ecommerce trend for this niche remains positive.
With marijuana legalization sweeping the nation, experts predict a continued buzz about the emerging online CBD industry.
That's why this exciting ecommerce trend has been dominating the internet over the past couple of years: this 2018 Entrepreneur Magazine article written when CBD was only a $1 billion industry -- it's now set to reach $22 billion by 2022.
CBD, or Cannabidiol, is a cannabis ingredient that's widely reported to help with physical pain relief, anxiety, and depression. Though it isn't psychoactive itself, CBD is extracted from the cannabis plant.
So, naturally, with the broader societal acceptance of cannabis comes increased intrigue about CBD and its beneficial properties.
Some CBD-related products that are driving this ecommerce trend are CBD oils, nasal sprays, and edibles, such as gummies.
Federal and state regulations on the sale of CBD vary depending on where you're located. So it's important to consult an attorney or conduct your own thorough due diligence before you hop on the bandwagon of this ecommerce trend.
It is important to note that Google and Facebook do have policies in place for prohibiting the advertisement of certain products. Because of this, if you choose to run an ads campaign for CBD products through either platform, there is a possibility that your campaign will be declined. You can read more about Google’s policies here and Facebook’s policies here.
Sustainability & environmentally-friendly products
The eco-friendly products movement has shown a consistent upward trajectory over the last several years. Businesses all over the world are going green, mostly driven by consumer demand.
As a small online retailer, there's an incredible opportunity in this ecommerce trend, and the possibilities are almost endless.
Eco-friendly products fall under a broad umbrella. They can be virtually anything — from toothbrushes to cleaning agents — that takes an ecological approach to the manufacture of a product and its ingredients. Some of the best ecommerce websites specializing in the eco-friendly niche sell items like detergents and perfumes that eliminate harsh chemicals.
If you have a passion for environmental sustainability, try your hand at breaking into this ecommerce trend. Start by thinking about some of your favorite products, or types of products that you use every day. Are they made with plastics or non-reusable substances? How can you sell a more ecological version of them?
The rise of wood-based, eco-friendly toothbrushes is a great example of the innovation that's possible with this ecommerce trend.
Survival gear and kits started trending around the start of the 2020 Covid-19 pandemic. When there are major shifts or changes in the world order, and the nature of life feels more unpredictable than usual, many consumers opt to prepare for the worst.
Remember the toilet paper shortages at grocery stores early on in the pandemic?
As we move into a world of more and more uncertainty — from pandemics to climate catastrophe and everything in between — there is a burgeoning ecommerce market for the sale of survival equipment.
So much so, in fact, that as of 2019 survival gear became a $1 billion industry.
Some examples of popular survival gear items that you can sell are dehydrated goods, fire starters, and first aid kits.
For better or worse, this is likely an ecommerce trend that will be on the uptick for years to come.
Beauty products & cosmetics
The beauty and cosmetics industry has officially moved out of its traditional home in shopping malls and onto the worldwide web.
Thanks to direct-to-consumer brands that were born online, such as Fenty and Glossier, this entire niche has been revolutionized.
Beauty is more than just an ecommerce trend, it's a rapidly growing industry. And data points to the ecommerce arm of the beauty and cosmetics industry to continue capturing more and more of the overall market share in years to come.
So there you have it — five ideas for solid 2022 ecommerce niches that your online store can profit from.
And whether you’re just starting out or you already have a niche and want to take your ecommerce business to the next level, Kliken is here to help.
We make the process of syncing your store with the Google Shopping & Ads platforms seamless. So you can start running Google Ads campaigns almost immediately — we'll deal with the onboarding headaches.
Whatever your individual goals are, Google Shopping & Ads powered by Kliken can help you to meet them.
As the world’s #1 Shopping and Ads marketing platform, Kliken has helped over 1,000,000 small businesses worldwide grow their sales on Google and get a return of up to 7x their original ad spend. Its proven marketing solutions can help you to unleash the potential of your ecommerce business.
Learn more about how customers use Kliken to grow their businesses online here.
Author: Michael Arnold
Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.