Wix Google Shopping

Is your e-commerce store built on the Wix platform? If so, you should partner with Kliken for your ads marketing solutions. 

​Here’s why: Kliken will enable you to integrate your website with Google Shopping — a feature that isn’t currently supported through Wix Stores alone. 

Google Shopping by Kliken for your Wix Store will unleash a pool of high-intent shoppers on your e-commerce business. The result? Increased traffic, more sales, and higher revenue for your e-commerce business.

In case you’re unfamiliar with all the amazing benefits of Google Shopping, click here for an in-depth review. Otherwise, scroll on for the reader’s digest version. 

In a sentence, Google Shopping is the must-have platform for e-commerce businesses that want to connect with Google shoppers who are likely to buy their products.

So, are you ready to learn more about marketing your Wix Store on Google Shopping with Kliken? 

Let’s get started!​

What Is Google Shopping?

​To understand the impact of Google Shopping, just think about the number of Google searches that take place every day: 3.5 billion, to be exact. That’s more than any other search engine on the planet. Also consider the fact that 93% of online experiences — that includes shopping experiences — begin on a search engine, usually Google.

Now imagine sifting through all of Google’s daily users and directly marketing to the ones who are searching for the products your Wix Store sells. That’s the power of Google Shopping.

Essentially, it funnels qualified customers to your shop.

Even better, it’s free!

Google unveiled its Free Listings service back in Spring 2020 at the height of the pandemic. Since then, e-commerce businesses have continued to profit from this amazing offering at no cost.

Wix Google Free Listings by Kliken unleashes all the benefits Google Shopping has to offer your e-commerce store. With Kliken, you can grow your business on Google and manage all your marketing efforts in one place.

Kliken is equipped to sync your Wix website with the Google Shopping and Ads platforms. It’s no wonder that it has the highest-rated Wix extension out there, with over 200,000 installs to date.

How It Works: Google Product Listings and Smart Shopping Campaigns

​To get started with Wix Google Free Listings, you’ll first need to register your business as a Google Merchant Center account. When you partner with Kliken, this process will be handled for you, making your setup process that much easier.

Once your Merchant Center account is approved and you’ve “opted-in” to Free Listings, you’ll need to submit your product listings.

This basically means that whatever products you sell on your Wix Store, you’ll also list for sale on your Google Shopping account. You’ll even be able to choose which products you want to list on Google Shopping. Kliken will take you through the process step-by-step. And if you have any questions, the Support Team is always ready and happy to help.

After Google approves your products and they are live, you can really start benefiting from the power of Google Shopping.

And because your products are already approved by Google, you’ll be able to launch Smart Shopping campaigns even faster. These will “put your products in front of the shoppers who are looking for what you offer,” according to Google. This means the right shopper at the right time will see your products as Product Shopping ads, local inventory ads, and display ads, and as dynamic retargeting ads across Google’s most popular platforms that include Google Search Network, Display Network, YouTube, and Gmail.

According to Google, “advertisers who use Smart Shopping Campaigns drove over 20% more conversion value at similar cost” to those who chose to not run paid campaigns.

Not only does a Google Smart Shopping Campaign help to drive traffic to your store, it can also help you track your analytics. Google Merchants that enlist in this offering are given up-to-date product performance insights and market trends. It will even tell you which types of products are popular in the marketplace and which aren’t so that you can optimize conversions.
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Google Smart Shopping Campaign Extras

Aside from ads optimization, automatic bidding, and easy integration, Wix Google Shopping Campaigns also offer these additional benefits:

• Shopping ads: A picture speaks a thousand words. Along with the best picture of your merchandise, all business information, including name, and product cost, will be displayed on Shopping ads.
• Local inventory ads: The three benefits of these types of ads are: 
  • worldwide presence, 
  • performance analysis
  • product promotion

Like the tag, the local feature displays your Wix Store’s brand and product front and center, giving the shopper all necessary information.

• Display ads: Unlike the other two extras, display ads are visual endorsements that arise when a user is watching a YouTube video or reading online content. A display ad is not searchable. Rather, it pops up on the Google Display Network, which places the brand and product on multiple websites. Display ads can appear in many forms, including text, banners, or in a Gmail personal inbox.

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The Difficulties of Google Shopping & How Kliken Can Help

​It all sounds pretty straightforward, doesn’t it?

The reality is that getting set up on Google Shopping rarely goes without hiccups. Many merchants run into roadblocks along the way.

Fortunately, Kliken is here to help guide you along the way and make the process of getting your products listed on Google Shopping and Google Smart Shopping Campaigns easy. In addition to actually connecting your Wix Store with Google Shopping, Kliken will manage the onboarding process and consolidate all of your marketing efforts onto one user-friendly dashboard.

So what are some of the common difficulties merchants experience when attempting to tackle Google Shopping without Kliken?
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• Complex onboarding: Getting set up on Google is a process that starts with registering for a Google Merchant Center account. This can often turn into a lengthy and time-consuming ordeal. In addition to making a Merchant Center account and submitting all related datasets, retailers with Wix Stores will still need an approved provider to link their websites with Google Shopping. The solution? Let Kliken handle everything for you — hassle-free — from beginning to end.
• Product feed generation and maintenance: Google is very particular about product feeds being compiled accurately and in accordance with their guidelines. Wix retailers can run into issues with this. They often spend unnecessary time and effort revising and resubmitting product feeds. Kliken understands Google’s requirements and will work with you to make sure your product feed is approved by Google.
• Attribution and conversion tracking: Attribution is an advertising term that concerns the route your customers take to complete conversions. In other words, what steps were taken from when they discovered your product until the point of sale? Kliken ensures that product attribute data is accurate and meets Google’s policy requirements so that you can make the most of Google’s data-driven attribution models. Additionally, Kliken automates conversion tracking for you. It allows you to access everything on an all-in-one marketing app so you know how your Wix Google Ads are affecting conversions.
• Smart Shopping Campaign creation: Navigating Wix Google Free Listings and Smart Shopping Campaigns can be difficult. Kliken allows you to run both on one platform, which not only simplifies the process but makes it more cost-effective as well: with Kliken, everything is billed together with no additional management fee for having a paid campaign.

Wix Google Ads and Google Free Listings become easy to navigate with Kliken. Its marketing solutions include helping online retailers with guided onboarding, smart product feed creation, automated conversion tracking, and the ability to run both Free Listings and Smart Shopping campaigns on a single platform. We’ll get into more detail on each of these solutions in the next section.

Why Kliken for Wix Google Shopping and Wix Google Ads?

We’ve outlined some common difficulties Wix merchants have when trying to run a Google Smart Shopping campaign without Kliken. Here are more details on Kliken’s solutions:

1. Guided onboarding: Kliken guides Wix customers step-by-step through the onboarding process required to establish a Google Merchant Center account. It removes all of the stress of onboarding by creating your new account from scratch. Or, if you already have one, Kliken will guide you through the steps to link your established Merchant Center to Google Shopping and Ads, making your onboarding process as easy as can be.
2. Smart product feed creation: Product feeds that are generated incorrectly can cause serious uploading issues. Additionally, erred pricing formats, product titles, mismatched data, broken URLs and other issues can glitch Wix Google Shopping campaigns. With Kliken, you won’t have to worry about messing up your business feed since they’re automatically synced with your listings on the Google Shopping platform daily. As a part of this process Kliken will add new merchandise, update product pricing, and format ad images without error. Kliken will also tailor ads to your branding and give you the opportunity to tweak ad displays to your liking.
3. Automated conversion tracking: Keeping up with all customer conversion actions is critical for your business. These include purchases, calls, subscriptions to your brand’s newsletter, and downloads of your company’s app. In addition to understanding gross product sales, tracking these other metrics is necessary to scale growth. Kliken manages all of this for you by reporting metrics to a dashboard created especially for Wix merchants. Kliken consistently updates your store’s gross revenue on this dashboard and keeps track of how much money you spend on individual ads and cost-per-clicks.
4. A single platform for Free Listings and Smart Shopping Campaigns: Simplification is the name of the game for business owners: in the spirit of simplifying things, Kliken consolidates Google Free Listings and Smart Shopping Campaign reports for your Wix Store onto one platform. Because of this, everything is billed together with no additional management fees for having paid campaigns. 

​What Are Current Kliken Customers Saying?

Kliken powers Google Shopping for tens of thousands of Wix Stores.

And with over 200,000 installs of Kliken’s Wix App, the product really speaks for itself. But it doesn’t have to — thousands of happy customers from around the world have expressed their satisfaction with Kliken for Wix Google Shopping and Wix Google Ads in online testimonials. Here are just a few recent ones:

Wix Google Ads user, Tony, said “everything was easy to set up and get some traffic coming to your website fast,” about his experience starting out with Kliken.

Another user, Dapark196nlb, said “I love this app so far! I’m a person with very little tech savvy and I was very pleased with this user-friendly way to make an Ad campaign.”

As the highest-rated Wix App, with an average of 4.6 stars from nearly 500 reviewers, Kliken for Wix Google Shopping and Ads users frequently describe their experience as “smooth,” “easy to use,” and even “spectacular.” See for yourself on Kliken’s Wix App Market page.

As you’ll see, partnering with Kliken was a small price to pay for the resulting increase in traffic and conversions their Wix Stores needed.

Ready to Start Marketing your Wix Store on Google Shopping with Kliken?

The marketing experts at Kliken understand that more traffic = more leads = more sales.
Does your Wix website need an increase in traffic from the right shoppers? You can get started with Kliken right now by signing up under the Wix icon. 

But in case you need some more convincing, let’s review the advantages of using Kliken to connect your Wix website with Google Shopping:

1. Harnessing the resources of a search engine like Google is an excellent business strategy for increasing traffic to your website and sales conversions. The premise of Google Shopping is to market your products to users who are likely to buy them. After syncing with Google, the pool of qualified shoppers visiting your Wix website will vastly increase. As of September 2019, Google holds 87% of the total market share for smartphone search engine results and 75% for desktops and laptops worldwide.
2. Take advantage of Free Product Listings and Smart Shopping Campaigns. When you sync your Wix website with Google Shopping, you can profit from the search engine’s targeted “smart” ad campaigns. Data has shown that Smart Shopping Campaigns generate significantly more conversions than traditional ads.
3. Avoid all the hassles that come with getting started on Google Shopping. Earlier in this article, we outlined four common difficulties merchants face when getting set up on Google Shopping and Ads. Allow Kliken to handle all of these for you so that the syncing of your Wix website with Google is seamless. Instead of dealing with headaches, you can focus on running your business while profiting from the increased traffic to your site.
4. Join a network of satisfied customers. With the highest-rated Wix App on the market, Kliken has a proven track record of delivering value to its partners. See what Kliken customers are saying about their experience.
5. Get the best bang for your buck. Kliken’s small monthly management fee, starting at only $10 per month, will quickly pay dividends in increased traffic and sales conversions.

As the world’s #1 Shopping and Ads marketing platform, Kliken has helped over 1,000,000 small businesses worldwide grow their sales on Google. It's a proven marketing solution and can help you to unleash the potential of your Wix Store. Partnering with Kliken will result in more traffic, more leads, and more sales for your business.

Click here to get started today!

Author: Michael Arnold

​Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.