If you’ve ever run paid online advertising, you’ve probably heard of Google Dynamic Search Ads.
While Google Dynamic Search Ads are a great product, we’re going to tell you why leveraging Kliken’s Customized Search Ads might be better suited for the needs of your small ecommerce business.
Undoubtedly, your next question is: How do Kliken’s customized Search Ads outperform Google’s Dynamic Search Ads?
We can boil it down to three key factors:
It’s in these three areas that Kliken’s customized Search Ads can deliver above and beyond what advertisers typically see from Google Dynamic Search Ads.
Before we elaborate on why you should choose customized Kliken Search Ads over Google Dynamic Search Ads, let’s review what both are in more detail.
What are Google Dynamic Search Ads?
Google Dynamic Search Ads are an ad format that uses AI-generated headlines to match the content of your website or page to specific keywords being searched by Google users.
For example: You’re the owner of an online boutique that sells bohemian clothes, and a Google user is searching for bohemian shirts, Google will generate a headline for your website to match that search. Something along the lines of ‘Bohemian shirts – online boutique,’ will appear.
The beauty of Dynamic Search Ads is that they often find a very close match between the content on your website and the user’s search keywords. Because of this, they can create enticing headlines, which can result in more impressions and clicks for your store.
There are downsides to Google Dynamic Search Ads, however.
First, they require a significant amount of work on the part of the user to setup and maintain.
Second, with dynamic search ads, you’ll need to relinquish all control of your ads to Google. If you haven’t done your proper due diligence, you may notice that your headlines and ads might not always match up.
Now, Kliken’s approach to Search Ads is designed with these shortcomings in mind.
What are Kliken Customized Search Ads?
Similar to Dynamic Search Ads, our customized Search Ads use the content from your website to target ads to the right customers.
How do we do this?
First, Kliken’s technology scans the web pages of your site and suggests headlines that match search keywords rather than you having to come up with keywords on your own. Consider it a search for relevance.
Our Search Ads help you to determine relevant links between the copy on your website and the search query in question.
Second, Kliken allows you to customize your ads while staying in control of their rollout. In this way, Kliken’s customized Search Ads match Google Dynamic Search Ads in quality, but outperform them in the dimensions of control and customization.
The best part is that, unlike Google Dynamic Search Ads, they don’t require any action on your part.
What does it all mean?
The big takeaway here is that customized Search Ads by Kliken use content from your own website to target specific Google users while giving you control of the process without the headache of monitoring and maintaining.
Why are Kliken Dynamic Search Ads so great?
In short, they eliminate excess work on your end that you would otherwise be burdened with if you were to use Google Dynamic Search Ads.
When are Kliken's Dynamic Search Ads the right fit for your business?
Kliken’s Dynamic Search Ads are perfect for a wide variety of online business owners.
The key takeaway - if you’re a small to medium sized ecommerce company, these are just a few of the reasons to consider eschewing DSA’s for a more targeted approach with Kliken.
Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.
Google Dynamic Search Ads powered by Kliken
Partnering with Kliken simplifies your efforts involved in launching Google Dynamic Search Ads.
Whether you’re just starting out or you want to take your existing ecommerce business to the next level, Kliken makes the process of syncing your store with the Google Shopping & Ads platforms seamless. So you can start running Google Smart Shopping campaigns almost immediately — we'll deal with the onboarding headaches.
As the world’s #1 Shopping and Ads marketing platform, Kliken has helped over 1,000,000 small businesses worldwide grow their sales on Google and get a return of up to 7x their original ad spend. Its proven marketing solutions can help you to unleash the potential of your ecommerce business.
Learn more about how customers use Kliken to grow their businesses online here.