The 2021 holiday shopping season is upon us. In today’s environment, it’s important that online retailers gear up to meet this year’s sales goals.
This is exactly why Kliken was founded; to help business owners get found online and grow their business.
By leveraging Kliken’s resources, e-commerce stores using a variety of e-commerce platforms will be able to take full advantage of the booming online retail space in Q4.
Exactly how booming is booming?
Since 2019, e-commerce’s total share of global retail sales has increased by nearly 6%. With no sign that the trend will slow down, e-commerce is on pace to control over 20% of the total retail market share by 2024.
Every year, online retail is breaking new records around the holidays. In 2020, for example, “Cyber Monday became the biggest online shopping day in US history,” according to Statista, with over $10.8 billion in online sales recorded. That’s BOOMING!
If you are wondering what all of this means to you - in short, if you’re an e-commerce store owner, this is your time. Now that you know this is your time, what do you do about it and where are you going to find the time? This is exactly what we, at Kliken, do - it’s our job to make it easy for you to maximize your store’s profits while you focus on your customers.
You still may wonder why you would need to take advantage of Kliken’s e-commerce offerings in the first place, so we’ve created a list of our top three reasons.
The Increasing Presence of Online Retail
It’s no secret that the future is digital, but that leaves a lot of questions.
How fast will the ascent of online retail be and at what point will e-commerce capture a majority of the retail market share?
It turns out, much sooner than anticipated. And that’s thanks, at least in part, to COVID. With the drawn-out nature of the pandemic, the e-commerce space, naturally, gained A TON of traction during 2020.
The National Retail Federation forecasts that e-commerce sales will grow by up to 23% this holiday season. Add to that services like Google Shopping rolling out Free Listings and we can expect even greater acceleration irrespective of the pandemic.
As this year’s peak holiday season rapidly approaches, having your store’s products listed on Google Shopping will help them get viewed by those most likely to make a purchase. To capitalize on the increased market demand and newly released services, it’s imperative that your e-commerce store takes advantage of the resources dedicated to your success.
Never before has it been so simple to get your products in front of high-intent online shoppers. With Google Shopping powered by Kliken, you can be sure to help you meet or exceed your holiday sales goals.
Kliken handles the entire process of onboarding your online store and ensuring it is fully synced with Google’s platform from beginning to end. This way, you can focus more on your business and less on your marketing.
All that said, we’ll continue to explore this online shift in the retail market and how it impacts your business.
The Global Ascent of E-commerce: Retail Market Shifting to Online
The signs of a massive online shift are all there, and that is great news for your e-commerce business. Yet, we have questions about this shift and it’s relevance.
What are the catalysts for this shift? What is the value that online retail adds to the shopping experience that traditional brick-and-mortar can’t deliver on?
Google recently conducted a global study to find the answer to this exact question.
In the United States, which is considered a mature e-commerce market, the search engine identified the following factors as relevant to the rising success of online retailers selling hard products:
Understanding what consumers in developed e-commerce markets want provides a great foundation for your business’s sales strategy. But, perhaps, emerging markets also play a role in your online store’s growth.
In developing markets, such as India, Google has identified these factors as critical to the overall success of e-commerce:
While the success of e-commerce looks slightly different depending on whether it’s in a mature or developing market, Google outlines three constants that all e-commerce businesses should adhere to, regardless of their market or location:
COVID’s Enduring Impact on the E-commerce Space
It’s clear that the added value e-commerce brings to global economies has increased its market share in its own right.
But we can’t downplay the impact that the 2020 lockdowns have had and will continue to have on online retail. The worst of the pandemic may be behind us, but the impact its had on consumer purchasing behavior will remain for a long time to come.
That staying power can be attributed to a few factors. One of them is a demographic expansion of online shoppers. According to ValueCoders.com, “almost 1/3rd of consumers aged 65 and over plan on increasing their online spending” even after the pandemic ends.
E-commerce stores now have access to huge numbers of Generation X and Baby Boomer consumers who previously wouldn’t have shopped online if it weren’t for the necessity presented by lockdowns.
Another factor is the expansion of the e-commerce market into the essential goods niche. Prior to the pandemic, online retail had only begun reaching into niches like groceries and everyday convenience products.
According to a Salesforce study, “sixty-eight percent of US shoppers expect to buy essential goods online after the health threats of COVID-19 have subsided”, clearly demonstrating that essential goods are here to stay in the online space.
Making the Most of the 2021 Retail Holiday Season
Once again, we have a few questions about what it takes to make the most of this year’s holiday season.
How does the expanding role of e-commerce tie into this year’s holiday season? When does the retail holiday season truly start?
According to the National Retail Federation, “about 40 percent of consumers begin their holiday shopping before Halloween.”
Additionally, because of anticipated, ongoing complications with the COVID-19 pandemic, surveys are showing that US consumers will continue to opt for earlier shopping, which pushes the holiday timeline earlier than ever before.
Black Friday and Cyber Monday will continue to be the retail holidays that score the greatest profits for businesses both online and in-store. But it’s important to note that as these holidays continue to gain traction, so do their trends toward online and mobile shopping. This trend uptick further demonstrates the necessity for business owners to have a strong online presence with marketing that is ready to drive online purchases, immediately.
Kliken Is the Key to Your Holiday Success
Kliken’s AI technology solves the many challenges of implementing a Google Shopping strategy. We remove the barriers and give e-commerce store owners valuable time back to spend on what they do best - run their business. In short - don’t throw away hours developing your product listings or optimizing your ads; our AI takes care of it for you.
What do Kliken’s services include?
Take advantage of the booming e-commerce space this upcoming holiday season with Kliken.
Our competitive advantage to help businesses optimize their Google Shopping listings over other companies can be boiled down to three key points:
Start making your marketing dollars work for you and see real results with Kliken.
Author: Michael Arnold
Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.