Imagine being an ecommerce retailer and selling products that you don't need to have on-hand in an inventory.
Better yet, imagine never even seeing or touching the products that you sell.
This isn't some crazy ecommerce pipe-dream.
It's a popular business model that millions of online retailers are using every day, dropshipping.
For many ecommerce store owners, shipping is an afterthought.
They work hard to develop a good product, build a website and a brand, and attract loyal customers in the process. What they forget is that the last piece of the equation — shipping — is a major determinant in a shopper’s final purchase decision.
Managing ecommerce inventory for your online store is likely the most important aspect of your business after generating sales.
Because, while sales equal revenue, proper ecommerce inventory management ensures those sales can be fulfilled accurately and in a timely manner.