Posting your products on Google Free Listings powered by Kliken is one of the best things you can do to increase their visibility. Products that are listed on Google Shopping garner merchants a significant uptick in both clicks and impressions.
But it’s important to know the elements of Google Shopping optimization before you do so. This includes understanding what makes an effective product listing. And in this article, we’ll review just that.
There are four sections that make up a Google product listing. If each one is optimized, you can be sure that your products will perform at their best.
Let’s review the anatomy of a Google Free Product Listing:
Section 1: High-quality product image
Your product’s image is like a first impression. It’s the hook, so to speak. And it makes or breaks the whole thing.
That’s why it’s in section 1.
You could make the case that it’s the most important element of your product listing. Because without a high-quality image of your product to entice potential shoppers to click, they’ll never get to the other sections like product description, price, and information.
It’s also worth noting that humans are inherently visual creatures: 65% of the population are visual learners. So when prospective customers come to Google Shopping to learn about your product, make sure you put your best foot forward with a great image.
Here are some facts and rules of thumb regarding high-quality product images for Google Shopping optimization:
Section 2: Name and description of your product
Product descriptions should be concise and accurate. They should provide shoppers with all the essential information required to determine if they want to make a purchase or not. Additionally, your product’s GTIN, or Global Trade Item Number, should be included somewhere in its description.
Section 3: Product price, business website and delivery information
Right below section 2, you’ll see an area dedicated to your product’s price.
It makes sense that price appears where it does. Because, by this point, your prospective customers have all the information they need to make a purchase except the cost. If they like the look of the product and its description fits their needs, then they need to decide if it’s in their budget to buy. They also might want to investigate your company further before making a final buying decision.
That’s where section 3, product price, business website and delivery information, comes in.
Let’s go through each element of this section:
Section 4: Link to price comparisons
Finally, section 4 displays similar products to yours that are offered by other merchants.
It may sound kind of odd. Why is Google Shopping advertising my competition?
In reality, you should think of it as an opportunity. This is the spot where you can showcase what great value your products are.
As a merchant, it’s incumbent upon you to do your research and make sure your prices are competitive. With linked price comparisons, this work couldn’t be easier. This gives you the advantage to offer competitive pricing and special offers to entice customers to purchase from you – not your competition.
Michael is a freelancer from New York City. When he isn’t writing about how Kliken unleashes the marketing, you can find him reading, writing for pleasure, or traveling the globe.
Unleash the Marketing with Kliken
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We don’t write mission statements, but we can market your products online to likely buyers so that your website gets higher traffic volumes and more sales.
How? We get your products in front of the right shoppers with our simple Shopping & Ads integration platform.
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