Part 1: Tips for writing a great mission statement for your ecommerce store
As a budding ecommerce entrepreneur, you’ve got a million things to do. And while thinking about a mission statement for your company probably isn’t at the top of your list, it should be. Before you can entice people to buy from or hire you, you need to know exactly what you stand for.
You’re about to launch your ecommerce store. You’ve got your product, your website, and even your marketing strategy all ready to go.
But there’s one thing you haven’t fully considered, and it’s a big one: product pricing.
Of the billions of people that shop on the internet worldwide every day, few of them have any real intention of buying something.
Startlingly few, in fact.
Just about 8% of online shoppers are high-intent shoppers. That means they're consumers with specific items in mind and a genuine intention to purchase them.
The other 92% are just browsing.
As an ecommerce store owner, it can be difficult to understand who your customers are because, most often, your customer engagements are simply numbers on a screen. You know how many visitors your site receives, how many carts are abandoned, and how often those carts lead to sales (also known as your sales conversion rate).
But it’s less clear who the individual shoppers are, and, more importantly, what motivates them.
Well, know this: much in the same way each individual has a distinct personality, each visitor to your website is a different type of online shopper making each type valuable to your business in its own way.