The world of marketing is constantly changing, whether it’s due to changing regulations, new technology, privacy concerns or something else. The good news is that Kliken’s team has always kept these changes top of mind while we build and refine our product.
Consumer privacy has been a topic of conversation for nearly a decade, especially as targeting technology becomes more adept at narrowing in on potential advertising customers. So how does that balance work? How do you respect consumer privacy while also providing targeted marketing that is of value to the advertiser?
Kliken has an answer.
Tracking cookies are scheduled to be deprecated by the end of 2024 - giving consumers a sigh of relief while leaving advertisers worried about how that impacts online advertising. The good news is that with cookieless tracking and contextual targeting - features that have been rolled out with our release of Kliken Ads - we can satisfy both groups. Privacy-centric advertising that delivers results.
Cookieless advertising provides a solution by allowing marketers to reach their target audience while respecting privacy preferences. By leveraging alternative identifiers, like UID2 and advanced technologies such as contextual targeting and machine learning algorithms, cookieless advertising empowers businesses to deliver relevant and personalized experiences to consumers without relying on invasive tracking mechanisms.
Kliken takes consumer privacy very seriously and we are big proponents of high-quality privacy-centric advertising. We built our proprietary platform, Kliken Ads, with cookieless advertising in mind and use UID2 alongside contextual targeting to provide relevance and indicate purchase intent without being intrusive.